Content & SEO Operations Specialist

We're looking for a Content & SEO Operations Specialist who can sit at the intersection of technical SEO, content strategy, and revenue attribution. You'll be responsible for helping the Breezeway team build the organic channel as a revenue driver, owning everything from site architecture and internal linking to content production workflows and off-site authority building. You'll use data and tooling to audit the current content strategy, identify gaps, and turn it into a compounding content engine. You'll work directly with the Director of Demand Generation and collaborate closely with the content team and copywriters.

What You'll Own

— Technical SEO & AEO —

1. On-Site SEO Infrastructure

• Own the internal link structure across the website and blog
• Implement and maintain the hub-and-spoke cluster architecture across all core topic areas
• Manage 301 redirects, canonical tags, and URL strategy
• Ensure all pages have correct schema markup (FAQ, Article, last modified tags) and are fully accessible to LLM crawlers (GPTBot, ClaudeBot, PerplexityBot)

1. Website Health & Technical Maintenance

• Monitor and resolve technical issues including broken links, 404 errors, HTTPS/HTTP mixed content, missing hreflang return tags, and crawl errors
• Conduct ongoing technical audits using Screaming Frog, Ahrefs, and GSC — site health is a continuous responsibility, not a one-off task
• Work with dev and HubSpot to implement fixes and verify resolution

1. Off-Site SEO & Link Building

• Develop and execute a backlink strategy starting with PMS partner relationships (Breezeway integrates with 30+ PMS platforms)
• Identify and pursue placements on industry publications (VRM Intel, STR industry press, hospitality tech media)
• Manage outreach for comparison and alternative pages
• Monitor referring domains and disavow toxic backlinks

— Content Operations & Strategy —

1. Content Operations

• Build keyword-optimized content briefs using Clearscope and AirOps — writers and domain experts execute against them, you own the optimization layer
• Manage the content calendar and prioritization pipeline.
• Review and publish content, ensuring every piece meets on-page requirements before going live
• Oversee content refresh cycles
• Map and improve the current content production workflow in AirOps and make recommendations on how to scale it

1. Keyword & Competitive Intelligence

• Maintain and update the keyword map across all topic clusters using Ahrefs
• Track competitor movements on target keywords
• Run quarterly content gap analyses and update the content queue accordingly
• Continuously identify top-of-funnel opportunities beyond our core head keywords — long-tail, adjacent queries, and emerging search patterns

1. Reporting & Revenue Attribution

• Set up and maintain Ahrefs rank tracker for Share of Voice KPI reporting
• Own GA4 conversion goal setup and maintenance

What We're Looking For

Must have:

• At least 2 years in SEO, content operations, or a combined digital marketing role
• Hands-on experience with Ahrefs or SEMrush or equivalent (mandatory)
• Comfortable in HubSpot CMS — publishing, managing blog posts, custom modules
• Ability to read data and make prioritization decisions independently

Nice to have:

• Experience with Screaming Frog, Sitebulb, or equivalent crawl tooling
• Experience with Clearscope, Surfer SEO, or Frase
• Familiarity with AirOps or similar AI content workflow tools

Who you are:

• - You think in systems, not tasks — you want to build something that compounds
  • You're comfortable owning a channel with revenue targets, not just traffic metrics
  • You can communicate data clearly to non-technical stakeholders
  • You're proactive about verification — you don't ship something without checking the source