Inclusive Design Lead
- Started the inclusive design practice within the Uber product team starting with a focus on accessibility
- Developed inclusive design principles for the Uber brand and... more product.
- Created the business case and measurement for product level changes into accessibility
- Created design components with built-in accessibility features and authored design system documentation to accompany them.
- Ran workshops for designers, PM’s & engineers to factor in inclusion early in the design process.
- Developed inclusive design principles for the Uber brand and... more product.
- Created the business case and measurement for product level changes into accessibility
- Created design components with built-in accessibility features and authored design system documentation to accompany them.
- Ran workshops for designers, PM’s & engineers to factor in inclusion early in the design process.
Design Lead
Envisioned the future of earning money on a unified Uber platform.
Design Lead & Manager
I led the team that designed Uber Lite - a simpler, faster and conversational ride sharing app designed for global audience. Lite went live in 30 countries and attracted an... more additional 3 million new users to Uber. Most of this growth was organic, word-of-mouth and didn’t use marketing dollars.
As Lite grew, I scaled the design learnings to the rest of Uber’s product team and kickstarted an internal playbook for designing inclusive products.
My contributions
- Co-founding & driving the overall product vision, user-facing value props & UX principles.
- Managing a cross-site design team in Bangalore and San Francisco.
- Driving alignment between product, design, research and engineering, marketing leadership from conception, during experimentation, till launch and refinements.
As Lite grew, I scaled the design learnings to the rest of Uber’s product team and kickstarted an internal playbook for designing inclusive products.
My contributions
- Co-founding & driving the overall product vision, user-facing value props & UX principles.
- Managing a cross-site design team in Bangalore and San Francisco.
- Driving alignment between product, design, research and engineering, marketing leadership from conception, during experimentation, till launch and refinements.
Design Lead
I helped build, lead and grow the international product design team at Uber over 2.5 years. My team was responsible for designing rider and driver facing experiences across... more India, China, South East Asia, Latin America, Middle East and Africa. As a part of this role, I spent a considerable amount of time on the ground in these regions learning about cultural differences, tech infrastructure (maps and payments) and motivations for using Uber.
Some of the features I helped design were -
- Driver Onboarding & Referrals UX
- Driver Earnings & Payments including Cash
- POI based navigation for drivers and riders
- Requesting Rides for Friends and Family
For each of these features I was responsible for setting the product vision, leading on-the-ground research and designing the end-to-end experience globally.
Some of the features I helped design were -
- Driver Onboarding & Referrals UX
- Driver Earnings & Payments including Cash
- POI based navigation for drivers and riders
- Requesting Rides for Friends and Family
For each of these features I was responsible for setting the product vision, leading on-the-ground research and designing the end-to-end experience globally.
