Airware
Creative Director
• Implemented a design and video storytelling strategy to support key business initiatives across the a16z/KPCB-backed company including GTM, sales enablement, customer success,... more thought leadership, product prototyping, recruiting, and fundraising
• Played an instrumental role in closing key accounts such as State Farm, Bechtel, Barrick, Exelon, Prologis, and Caterpillar
• Expanded sales into four verticals, activated a channel of thirty dealers, and opened offices in EMEA and APAC
• Sourced and nurtured an incredible team of designers, 3D modelers, and other specialists, enabling us to scale as needed
• Oversaw website revamps, architected brand books and style guides, crafted CEO and sales deck narratives, delivered substantial content to channel partners across the globe, and designed impactful booth experiences at trade shows
• Aligned content strategy with revenue objectives
• Wrote product and solution messaging, distilled complex engineering concepts into simple speak, and developed demos
• Ran campaigns utilizing KPIs and data-driven digital best practices
• Played an instrumental role in closing key accounts such as State Farm, Bechtel, Barrick, Exelon, Prologis, and Caterpillar
• Expanded sales into four verticals, activated a channel of thirty dealers, and opened offices in EMEA and APAC
• Sourced and nurtured an incredible team of designers, 3D modelers, and other specialists, enabling us to scale as needed
• Oversaw website revamps, architected brand books and style guides, crafted CEO and sales deck narratives, delivered substantial content to channel partners across the globe, and designed impactful booth experiences at trade shows
• Aligned content strategy with revenue objectives
• Wrote product and solution messaging, distilled complex engineering concepts into simple speak, and developed demos
• Ran campaigns utilizing KPIs and data-driven digital best practices
