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    Lisa Morales-Hellebo

    Lisa Morales-Hellebo

    GP & Co-founder / REFASHIOND Ventures. Co-founder / NY Fashion Tech Lab, Board Member / Parallel18 & The Center for Advancing Innovation. CMU & TechStars alum.

    Entrepreneur New York City Carnegie Mellon Unive...
    refashiond.com
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    Experience
    REFASHIOND Ventures
    REFASHIOND Ventures
    Founder, Co-founder & GP
    REFASHIOND OS
    REFASHIOND OS
    Founder, CEO & Co-founder 2019 - Present (almost 7 years)
    REFASHIOND OS (rOS) is the orchestrator of the Fashion Demand Chain, consisting of our Assembly Fashion Microfactories and the Demand Chain tech stack.

    We make it easy... more for brands to adopt the paradigm shift to Modular On-Demand Fashion Production without having to manage the infrastructure development, deployment, and ongoing technology innovation management.
    The Worldwide Supply Chain Federation
    The Worldwide Supply Chain Federation
    Founder, Co-founder 2017 - Present (about 9 years)
    The New York Supply Chain Meetup
    The New York Supply Chain Meetup
    Founder, Organizer 2017 - Present (almost 9 years)
    The New York Supply Chain Meetup (#TNYSCM) is the world’s foremost multi-disciplinary community of practice for individuals and organizations committed to investigating and... more developing solutions for problems in global supply chain networks at startups, large corporations, academic institutions, and everything in between. In just 6 months, we've expanded to Singapore, Vancouver, and have more locations in the works under The Worldwide Supply Chain Federation.
    LePrix
    LePrix
    Advisor 2012 - Present (over 14 years)
    Parallel18
    Parallel18
    Board Member 2016 - Present (over 10 years)
    New York Fashion Tech Lab (NYFT Lab)
    New York Fashion Tech Lab (NYFT Lab)
    Founder 2013 - 2014 (10 months)
    I brought my vision for the NYFT Lab to Springboard in the summer of 2013. They brought the first 2 retailers to the table and I built the program from branding, web site,... more events, fundraising, partnerships (10 big brands in total), applications, startup selection, media & pr, to curriculum, workshops, mentoring, and promotion via CBS This Morning. I left after building it and Springboard is now running the program.
    Shopsy
    Shopsy
    Founder, CEO/founder 2010 - 2013 (over 2 years)
    Dressometry
    Dressometry
    Advisor
    Viawear
    Exit
    Viawear
    Advisor
    Good Egg Design
    Good Egg Design
    Founder, CEO/founder 2005 - 2010 (almost 5 years)
    Reflect.com
    Reflect.com
    Creative Director 2000 - 2001 (over 1 year)
    Ubiquity
    Ubiquity
    Creative Director
    iXL
    iXL
    Creative Director
    Worldweb
    Worldweb
    Design Manager
    Helped grow the CMS startup from ~20 people to 150 within one year and get acquired. (EXIT)
    Herman Miller
    Herman Miller
    Designer 1991 - 1992 (about 1 year)
    Founder
    Shopsy, New York Fashion Tech Lab (NYFT Lab), Good Egg Design, The New York Supply Chain Meetup, The Worldwide Supply Chain Federation, REFASHIOND OS, REFASHIOND Ventures
    Employee
    iXL, Parallel18, Ubiquity, Herman Miller, Worldweb, Reflect.com
    Investor
     
    Incubator
     
    Advisor
    LePrix, Viawear, Dressometry
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    The New York Supply Chain Meetup
    Open. Multidisciplinary. Community.
    Co-founder · The New York Supply Chain Meetup is the largest supply chain meetup in the world. Our mission is: To nurture and grow the world’s foremost… · More open, global, multidisciplinary community of people devoted to building the supply chain networks of the future — starting in NYC.
    Brian Laung Aoaeh, CFA
    Paula Cadman-Mendoza
    Leslie C. Cohen
    With Leslie C. Cohen, Paula Cadman-Mendoza, Brian Laung Aoaeh, CFA
    The Worldwide Supply Chain Federation
    Global. Open. Multidisciplinary. Community.
    Co-founder · The Worldwide Supply Chain Federation is the collaborative, and mutually supportive coalition of grassroots communities focused on… · More technology and innovation in the global supply chain industry. The New York Supply Chain Meetup is its founding chapter.
    Brian Laung Aoaeh, CFA
    With Brian Laung Aoaeh, CFA
     
    Education
     
    About
    Achievements

    As Creative Director at a world-renown mass-customization, personalization & on-demand manufacturing startup, Reflect.com (1999-2001, P&G and Redpoint Ventures backed), I led the UX/UI & marketing to relaunch custom skincare, tripling sales within 1 month. In 2010, I architected and founded Shopsy, a first of its kind visual contextual search engine, which was accepted into Techstars (2012) and raised venture capital. In an effort to help connect the industry with startups looking to serve them, I wrote my proposal and vision for the first of its kind fashion tech accelerator in Aug 2013 and asked Springboard Enterprises to help me launch the New York Fashion Tech Lab in 2014. Co-founded The Worldwide Supply Chain Federation in 2017 & REFASHIOND Ventures 2019. Sought after expert on localization of apparel supply chains, demand chains, and circularity.

    Describe the most impressive thing you've done.
    Skills
    Branding E-Commerce User Experience Design Fluent in Norwegian Marketing Strategy Product Development Venture Fundraising Business Strategy Innovation Management Innovation & Growth Startups Disruptive Innovation Supply Chain Optimization Supply Chain Management Logistics and Supply Chain Supply Chain Manufacturing Logistics Retail Venture Capital
    Locations
    New York City Puerto Rico Cincinnati
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