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    Joel Runyon

    Joel Runyon

    Founder @impossible • Founder @movewell
    Prev: Advisor @lmnt @going @woven @spothero

    Entrepreneur Austin Bethel College '09
    impossiblehq.com
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    Experience
    Impossible
    Impossible
    Founder, Founder / Owner 2010 - Present (over 16 years)
    Created IMPOSSIBLE®.

    We help athletes push their limit and do the impossible in 4 ways.

    We inspire them to push their limits and do something impossible with... more top-tier online content.
    We train them mentally and physically to achieve challenges with online digital training programs.
    We fuel them with real-food performance products.
    We create top of the line performance gear to outfit athletes as they do it.
    LMNT
    LMNT
    Advisor 2020 - 2021 (7 months)
    SpotHero
    SpotHero
    Advisor 2013 - 2014 (8 months)
    Founder
    Impossible, MoveWell, Ultimate Meal Plans, Impossible Labs, Rooftop Bars
    Employee
    Fat Atom Internet Marketing, Rocket Clicks, Impossible
    Investor
     
    Incubator
     
    Advisor
    Going, Woven, WhatsGood, Simple Energy, SpotHero, LMNT
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    IMPOSSIBLE ®
    Push Your Limits, Do Something Impossible
     
    Education
     
    About
    Achievements

    Orchestrated 500% YoY organic growth for early stage productivity company.

    Spearheaded partnership relationships across the fitness spectrum for LMNT.

    After their seed round, I scaled SpotHero from 1-6 cities, tripled organic traffic and cut their CAC in half via paid spend enabling them to raise their $20M Series B. They've raised $118M to date.

    I helped implement processes + systems at Simple Energy (exit) that saved them 1M in 3 weeks, and launched their e-commerce initiative pivot that led to their eventual exit.

    Describe the most impressive thing you've done.
    Skills
    Branding SEO/SEM Marketing Growth Hacking
    Locations
    San Diego New York City San Francisco Los Angeles
     
    Q&A
    What words of wisdom do you live by?

    "It's always impossible until it's done"

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