VP Growth
John Asalone
Strategy + Operations Executive. Venture-backed startup experience (Zynga, Brainscape). Management Consultant (Booz Allen). Economist (WhiteHouse).
Strategy + Operations Executive. Venture-backed startup experience (Zynga, Brainscape). Management Consultant (Booz Allen). Economist (WhiteHouse).
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Experience
Exit
Chief Revenue Officer
Head of Growth
Zynga
Revenue Product Manager
Lead Associate
The White House
Policy Analyst / Economist
Employee
Projects
Acquired Grammar Feedback & Plagiarism Detection Software
Sourced · BASKING RIDGE, N.J.--()--Barnes & Noble Education, Inc. (NYSE:BNED) , a leading provider of educational products and services solutions… · More for higher education and K-12, today announced that it has acquired PaperRater.com ("PaperRater"), a leading website that offers students a suite of writing services that includes a plagiarism checker, writing revision tools and an AI-based auto-grading scoring system to help them improve multiple facets of their writing.
Lead Product Manager · Developed the business case and oversaw the product development of a prototype action-strategy game designed for mobile and tablets.
Strategy & Product · Developed a multi-platform growth strategy to leverage user-generated content to generate low-cost organic traffic.
Education
About
Achievements
Results
-Sold to Barnes & Noble Education (NYSE: BNED) for $58.5M in cash August 2017
-Generated 100% EBITDA growth in 3 years through organic growth and acquisitions
-Increased conversion rates, LTV, and profitability through extensive price testing and developing new customer-oriented products
-Developed FP&A processes and controls to manage a complex international footprint, including multi-national entities
-Offshored BI operations to Bangalore to increase operating leverage
Skills
Locations