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Experience
Head of Rider Growth
Head of Growth Product
• Build and lead team (3 direct reports, 22 total) focused on identifying and driving largest customer and fleet growth opportunities.
• Key results include +30% MoM new... more users and cumulative +15% overall conversion.
• Drive and launch several of the most successful and highest priority company initiatives including Pickup (extending offering beyond delivery) and Unlimited subscription program (~$XM direct revenue/ month and a 2X increase in LTV for subscribers).
• Key results include +30% MoM new... more users and cumulative +15% overall conversion.
• Drive and launch several of the most successful and highest priority company initiatives including Pickup (extending offering beyond delivery) and Unlimited subscription program (~$XM direct revenue/ month and a 2X increase in LTV for subscribers).
Head of Product
• Grew revenue 740% YoY by doubling down on florist network; Key initiatives included a platform for rapidly releasing custom florist websites and a PoS & florist-to-florist... more network to unlock florist-initiated transactions.
• Improved E-Commerce Conversion 260% YoY (2X that of major competitors) through proactive merchandising of florist- inventory, seasonal promotions, and UX optimizations including mobile responsiveness.
• Raised $5.6MM Series A from Andreessen Horowitz, Spark, others.
• Improved E-Commerce Conversion 260% YoY (2X that of major competitors) through proactive merchandising of florist- inventory, seasonal promotions, and UX optimizations including mobile responsiveness.
• Raised $5.6MM Series A from Andreessen Horowitz, Spark, others.
Zynga
Product Manager
• Received 2 Product Management Mastery Awards & recognized as company-wide MVP 3 times.
• Joined Zynga as PetVille's 1st and Zynga's youngest product manager. Launched... more PetVille and grew app into a top 10 most popular Facebook game with 22M monthly users through viral growth and retention mechanics.
• Released hit email collection mechanic that was replicated across industry. More than 4X email collection rates (from 15% to >80%) overnight, providing important leverage in Facebook negotiations.
• Joined Zynga as PetVille's 1st and Zynga's youngest product manager. Launched... more PetVille and grew app into a top 10 most popular Facebook game with 22M monthly users through viral growth and retention mechanics.
• Released hit email collection mechanic that was replicated across industry. More than 4X email collection rates (from 15% to >80%) overnight, providing important leverage in Facebook negotiations.
GoCrossCampus
Founder
• Built and grew standalone online game to over 100K unique monthly users. Achieved >60% penetration at >100 universities through organic growth model w/ no marketing... more expenditures.
• Featured as NYTimes biz section’s cover story + in Sports Illustrated, Inc. Magazine, etc.
• Grew + managed 10 engineer development team Coded major site functionality using LAMP.
• Raised $1.6M from Easton Capital Investment Group and WGI Group. Engaged in late-stage acquisition talks with EA.
• Featured as NYTimes biz section’s cover story + in Sports Illustrated, Inc. Magazine, etc.
• Grew + managed 10 engineer development team Coded major site functionality using LAMP.
• Raised $1.6M from Easton Capital Investment Group and WGI Group. Engaged in late-stage acquisition talks with EA.
Founder
Employee
Education