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    Irvin Slobodskaya

    Irvin Slobodskaya

    Vice President, Brand & Marketing at Dyrdek Machine

    Previously: Senior Brand Manager at Uber | Co-Founder and CEO at Shortcut

    CMO Santa Monica Tulane University '11
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    Experience
    Dyrdek Machine
    Dyrdek Machine
    Vice President, Brand & Creative Strategy 2021 - Present (over 5 years)
    Senior Director, Brand & Creative Strategy 2019 - 2021 (about 1 year)
    Uber
    Exit
    Uber
    Senior Brand Manager 2018 - 2019 (over 1 year)
    JUMP Bikes
    Exit
    JUMP Bikes
    Head of Brand Marketing 2018 (4 months)
    Acquired by Uber
    Edelman
    Edelman
    Account Manager 2011 - 2015 (almost 4 years)
    Shortcut
    Shortcut
    Co-Founder and CEO 2014 - 2018 (about 4 years)
    Founder
     
    Employee
    Edelman, Shortcut, JUMP Bikes, Uber, Dyrdek Machine
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    Shortcut - The Mobile Barbershop
    Haircuts On-Demand
    Read reviews, compare customer ratings, see screenshots, and learn more about Shortcut - The Mobile Barbershop. Download Shortcut - The Mobile Barbershop and… · More enjoy it on your iPhone, iPad, and iPod touch.
     
    Education
     
    About
    Achievements

    Co-Founded Shortcut, an on-demand grooming service that connects busy, professional men with premium barbers and stylists.

    Shorty Award Winner:

    Best Use of Social Media for Customer Service ‘13 – Samsung #PowerOn: Allowed Samsung Galaxy owners to recharge their phones with a tweet. #PowerOn garnered 36.6MM impressions and features on Mashable’s SXSW Trendspotter & Forbes’ list of Top 5 Lessons for Marketers from SXSW.

    Best Viral Campaign ‘12 – BuzzFeed / Schick Xtreme 3 Razorbombing: Invited users to submitcreative photos depicting different ways a Schick razor could be used to shave anything and everything. Razorbombing generated feature coverage in NBC, Mashable & MediaPost.

    Describe the most impressive thing you've done.
    Skills
    Marketing Strategy Social Media Marketing Content Strategy Digital Marketing Brand Management Branding Copywriting Marketing Management CRM Integrated Marketing
    Locations
    New York City Los Angeles
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