Founder
Elsa Kawai
Founding member, VP of Creative @novel
Founding member, VP of Creative @novel
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Experience
Exit
POPSUGAR
Creative Director
First Creative Director at Sugar to build and structure the design team. Manage and direct product, marketing and sales in-house design team.
Responsible for developing... more and executing the overall design and strategy for the Sugar’s interactive media, user interface, print campaigns, branding, marketing materials, mobile interactions, Sugar TV, game concepts, and the visual standard of the Sugar Network.
Collaborate with cross-functional team leaders such as VPs and Directors in Editing, Marketing, Engineering, Commerce to conceptualize ideas and to translate Sugar’s business goals and needs into designs that effectively represent Sugar Brands. Present the completed designs to the senior management and cross-functional team leaders for review and comments.
Successfully execute a few web redesign and apps. Over 75 million unique visitor, and 12 million social media following.
Responsible for developing... more and executing the overall design and strategy for the Sugar’s interactive media, user interface, print campaigns, branding, marketing materials, mobile interactions, Sugar TV, game concepts, and the visual standard of the Sugar Network.
Collaborate with cross-functional team leaders such as VPs and Directors in Editing, Marketing, Engineering, Commerce to conceptualize ideas and to translate Sugar’s business goals and needs into designs that effectively represent Sugar Brands. Present the completed designs to the senior management and cross-functional team leaders for review and comments.
Successfully execute a few web redesign and apps. Over 75 million unique visitor, and 12 million social media following.
Art Director for Video
- Creative Lead and managed to re-launch of Y! Video in Feb 2008 starting from user experience , design to development, all the way through launch. Redesign resulted in an... more increase in site streams by 40 million streams over 4 months to become the #1 video streaming property in the Y! Network.
- Establish the brand guideline and voice for Yahoo Video. Manage and conceptualized the player for all Yahoo! including the homepage,that attracted at least 1.575 billion visitors annually.
- Executed a new video strategy and implemented new ads format that will change the competitive layout of the industry and gain sponsorship.
- Establish the brand guideline and voice for Yahoo Video. Manage and conceptualized the player for all Yahoo! including the homepage,that attracted at least 1.575 billion visitors annually.
- Executed a new video strategy and implemented new ads format that will change the competitive layout of the industry and gain sponsorship.
Netscape Communications
Product Designer
- Developed AIM social community for AIM Pages, AIM Today and AOL Photo Team and manage to generated 1M page views per month in 2006 and 2007.
- Redesign of the AOL.com... more 3.0 portal, more than $1 Billion revenue drawing website. Developed multiple prototypes with innovative ways to increase engagement and network growth.
- Manage and design lead for all the AIM.com co-brand efforts with many corporations like HP, AT&T, Walmart, Purina, Dove etc.
Identify and address technical problem as they relate to visual design, create specifications,templates, prototypes, sketching, moodboarding, and storyboarding.
- Work closely with the Design Director / engineers to create exciting visual concept designs, with alook and feel that supports and enhances the overall experiential design while meeting client specifications for project execution.
- Redesign of the AOL.com... more 3.0 portal, more than $1 Billion revenue drawing website. Developed multiple prototypes with innovative ways to increase engagement and network growth.
- Manage and design lead for all the AIM.com co-brand efforts with many corporations like HP, AT&T, Walmart, Purina, Dove etc.
Identify and address technical problem as they relate to visual design, create specifications,templates, prototypes, sketching, moodboarding, and storyboarding.
- Work closely with the Design Director / engineers to create exciting visual concept designs, with alook and feel that supports and enhances the overall experiential design while meeting client specifications for project execution.
Mediaweave
Creative Director, Lead Designer
- Direct and build in-house advertising unit and design team, working in interactive and print media.
- Develop design solutions ranging from corporate communications to... more information systems and interactive media. (e-commerce,websites, user interface, print, branding, screensaver, visual presentation)
- Develop and maintain Mediaweave branding & identity; created corporate style guide to ensure coherent visual standard for Mediaweave.
- Develop design solutions ranging from corporate communications to... more information systems and interactive media. (e-commerce,websites, user interface, print, branding, screensaver, visual presentation)
- Develop and maintain Mediaweave branding & identity; created corporate style guide to ensure coherent visual standard for Mediaweave.
Ximet Corporation- Malaysia -
Creative Head / Lead Designer
- Extensive experience in advertising, promotion print publications, web sites,and multimedia application development.
- Conceptualized, planned and developed ideas... more for projects and campaigns.
- Key Positions included Art Direction, leading a team of 3 designer.
- Conceptualized, planned and developed ideas... more for projects and campaigns.
- Key Positions included Art Direction, leading a team of 3 designer.
Novel
Founding Member, VP of Creative
Exit
Founder, VP of Design
We started Roadster to transform the way people buy & sell cars. We have developed the Automotive industry’s first end to end Ecommerce platform, with a modern, consumer... more first experience, enabling dealers to sell cars directly from their dealership websites or through Roadster.com. We significantly increase dealership sales and efficiency while ensuring buyers save time and get a fair and transparent deal. Automate your sales process and let shoppers customize their own deals. The power of Ecommerce is at your fingertips.
Phoenix Commerce
Creative Manager
- Full responsibility for Phoenix Commerce’s marketing design materials and branding.
- Art Direction of creative department of 11 designers/programmers.
- Directed... more and worked with freelancers and overseas branches.
- Art Direction of creative department of 11 designers/programmers.
- Directed... more and worked with freelancers and overseas branches.
XiMnet Malaysia Sdn Bhd
Designer
Working closely with Print, web, and interactive project.
Founder
Employee
Education
About
Achievements
Co-founded Roadster. Designed, and launched brand and products for Web and Mobile. Building the next generation of the Automotive Commerce.
Describe the most impressive thing you've done.
Skills