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    Barbra Gago

    Barbra Gago

    Best at driving high velocity customer growth, brand and community for fast-growing tech. Founder & CEO @pando; Former CMO @miro @greenhouse @cultureamp

    Chief Marketing Officer Amsterdam San Francisco State U...
    barbragago.com
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    Experience
    Pando
    Pando
    Founder & CEO 2020 - Present (over 6 years)
    Pando is an employee progression platform that makes career growth structured, transparency, and accessible for all employees. At Pando we are leveling the playing field... more and helping all employee unlock their full potential.
    Bubbles
    Bubbles
    Operating Advisor 2020 - 2021 (about 1 year)
    Miro
    Miro
    Chief Marketing Officer 2018 - 2020 (almost 2 years)
    Miro is the leading visual collaboration platform designed for modern, cross-functional and distributed teams. We help companies build the best products and bring their ideas... more to market, faster.
    Greenhouse
    Greenhouse
    VP of Marketing 2013 - 2017 (about 3 years)
    As CMO, I successfully brought Greenhouse to market and achieved category leader in less than 36 months; Scaled ARR from $350K to $30M; Lead marketing through A, B and C funding... more rounds.

    1st Marketing hire & built the team from scratch; 20+ marketers across 5 teams; demand generation, product marketing, customer/lifecycle marketing, and brand/PR.

    Conceptualized and produced first annual user conference which became a leading industry event; Grew it from 300 in 2015 to 1,000 attendees in 2016.
    Culture Amp
    Culture Amp
    Head of Marketing 2013 (8 months)
    First marketing hire, and interim CMO. Developed foundational product positioning for a new category within the HCM space; Built original content marketing engine and community... more to increase brand awareness, customer engagement and WOM to acquire first 100 customers.
    Founder
     
    Employee
    Greenhouse, TIBCO Software, Culture Amp, Miro, Bubbles, Pando
    Investor
     
    Incubator
     
    Advisor
    Bubbles, Reforge, Plato, Uncommon
    Attorney
     
    Board Member
     
    Mentor
    Forum Ventures
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Build inbound growth engine for Miro; Rebranded Miro from RealtimeBoard in 2019; Drove 3x YoY growth and 4M+ users; Built high volume acquisition model and enterprise marketing functions. As CMO I scaled business from $350k ARR to $30M+ in 36 months; Built department of 20+ marketers from scratch; Successfully brought Greenhouse to market and established leading position in the category.

    Describe the most impressive thing you've done.
    Skills
    Demand Generation Inbound Marketing Content Marketing Community Management Revenue Generation SaaS Product Marketing Growth Hacking SEO/SEM Category Creation Brand Strategy Sales Management Leadership Go to Market Strategy Recruiting Business Operations Account Management Account Manager Advertising Automation Business Development Consulting Email Forecasting Lead Generation Marketing Management Messaging P&L Packaging Planning Strategic Planning tibco
    Locations
    Palo Alto California Campbell
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