Mayfair's Story: Leveraging Intent Signals with Wellfound's Curated

How Mayfair uses Curated to connect with top tech talent

Mayfair's Story: Leveraging Intent Signals with Wellfound's Curated

Company size
11-50
Industry
Finance
Funding
$14M
Location
San Francisco

About

Mayfair is an all-in-one finance solution designed to help startups operate more efficiently by automating their finances. Led by co-founders Daniel Chan, Kevin Chan, Munish Chopra and Kent Mori, Mayfair enables founders with easier access to financial insights to make smarter, growth-accelerating decisions. Since the company’s launch in April 2021, Paperclip has helped dozens of high-growth startups take control of their bookkeeping, financial reportings, and taxes.

The Problem

As a burgeoning startup (<50 full time employees), Mayfair is on a mission to expand their team to better serve the needs of their rapidly growing client base. With a hefty goal of building out their engineering team from scratch by Summer 2022, Mayfair turned to Wellfound's Curated product to find the best tech talent ready to move.

Prior to Wellfound, Mayfair tried out various platforms and channels to recruit tech talent, but struggled with gauging candidate intent. It wasn't until using Wellfound that they began finding candidates with more aligned interests and eagerness to work at a startup – which ultimately led them to hiring one of their first full time engineers.

“We tried outbound prospecting and cold emailing to reach potential candidates. We even tried LinkedIn direct messages, but there was not enough intent on the candidate side… with Wellfound we have candidates who have the intent and actually want to work at an early stage startup. They’re more aware of the risks and benefits.”

—Matthew Eley, Chief of Staff

The Solution

Curated is the golden key to quality candidates

Candidate quality and intent signals are a huge reason Mayfair turns to Wellfound’s Curated over other sourcing platforms. With Curated, Mayfair’s hiring team is able to focus on the human element of their candidates. Their dedicated Wellfound representative sends over a list of fully vetted, hand-selected candidates weekly, identifying which candidates are a best fit and why. This direct line to highly qualified candidates has reduced Mayfair's time spent sourcing to less than one hour a week – freeing up hours of valuable time.

Now, instead of spending the majority of their time sourcing, Mayfair has been able to focus their time on finding candidates who don’t just fit the criteria, but embody the same values. They’ve found that candidates on Wellfound tend to have the unique startup mentality they’re looking for.

“Strong communication skills are really important. Possessing an ownership mentality is really important. We look for candidates who can be founding members and help guide the culture of our teams for years to come. These are traits beyond the resume and I’m able to identify those standout candidates via Wellfound.”

—Matthew Eley, Chief of Staff

“We tried outbound prospecting and cold emailing to reach potential candidates. We even tried LinkedIn direct messages, but there was not enough intent on the candidate side… with Wellfound we have candidates who have the intent and actually want to work at an early stage startup. They’re more aware of the risks and benefits.”

Matthew Eley
Chief of Staff
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