Will Nichols

Experience

Umamicart

COO / Co-founder 2021 - 2024 (about 3 years)

- Co-founded Umamicart, a NYC-based online grocer; shipped nationally and carried >3,000 unique SKUs
- Reached $5m annual revenue; shipped 100k cumulative orders; launched... more

FJ Labs

Venture Investor (Sr. Associate) 2019 - 2021 (almost 2 years)

- Invested in Seed and Series A startups for $260m venture capital fund focused on marketplaces and consumer technology
- Led investments in: Clutch, Frubana, Reibus, Fretlink,... more

Schematic Ventures

MBA Associate 2017 - 2018 (6 months)

Instacart

GM / Sr. Operations Manager / Operations Manager 2014 - 2017 (about 3 years)

- Led operations for Instacart’s NY region (NY/NJ/PA/CT); managed six direct reports and 1,000+ part-time and contract workers
- Responsible for $60M annual P&L; improved... more

Tripadvisor

Marketing Associate / Biz Dev / Email Marketing 2010 - 2014 (almost 4 years)

Employee

Instacart, Tripadvisor, Schematic Ventures, FJ Labs, Umamicart

Education

About

Achievements

- Co-founded Umamicart, scaling to $5M+ annual revenue with 100K+ orders and 3,000+ unique SKUs. Raised $10M across two funding rounds. Launched a 30K sq. ft. fulfillment center in Brooklyn, designed and deployed operations for nationwide shipping.
- As Investor at FJ LABS, led investments in Seed and Series A startups, including Clutch and Frubana, contributing to a $260M fund.
- Improved Instacart's NY region profitability, managing a $60M P&L and a team of 1,000+ PTE and contract workers.

Describe the most impressive thing you've done.

Skills

SQL Retool Inventory Management

Locations

New York

Will Nichols

Experienced founder / operator with track record scaling startups. Co-founded Umamicart, raised ~$10M. Formerly GM at Instacart and venture investor at FJ Labs.