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    Will Chang

    Will Chang

    Cofounder @nfx-1 alumni, @mucker-lab alumni.

    Product Manager San Francisco University of Califor...
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    Experience
    Parting Pro
    Parting Pro
    Founder, Product Cofounder 2015 - Present (over 11 years)
    Parting is the #1 marketplace for the $20B funeral industry. We've solved the price transparency problem in the funeral industry for consumers. From our insights from working... more in the funeral industry for the past two years, we're locking up supply with Parting Pro (https://www.partingpro.com/), a SaaS platform that helps funeral homes convert for cases and manage their business.
    Fundly
    Exit
    Fundly
    Senior Director, Product Management 2012 - 2015 (about 2 years)
    Oversee operations and product development of crowdfunding platform that empowers individuals and organizations to raise money.  Implemented a product overhaul, company rebrand,... more and revitalized digital marketing strategy, which resulted in tripling company revenues. Instilled a data-driven culture by assuring product decisions and conflicts were resolved through data. 
    Nuandao
    Nuandao
    Founder, Head of Product & Engineering, Co-founder 2011 - 2012 (about 1 year)
    Recruited and managed a team of talented local developers, designers, and product managers to build China's leading design-inspired curation e-commerce platform (China’s Fab.com),... more invested by HTC founder Cher Wang. Grew user base to 130,000+ and orders to 100+ a day.
    Innovators DNA
    Innovators DNA
    Advisor 2013 - 2014 (over 1 year)
    Advised CEO to create software and grow consulting services that enable corporations to successfully develop a culture of innovation. Led digital marketing & growth strategy,... more resulting in 3,000 high-quality leads for consulting service, and making Amazon’s Hard Cover and Kindle Best Seller Lists for The Innovator’s Method’s book launch. Ran innovation workshop for UNICEF executives in charge of child nutrition, water sanitation, and HIV/AIDS in the East Asia Pacific region.
    Centerfield Media
    Centerfield Media
    Head of Product 2009 - 2011 (about 2 years)
    Launched a cost-per-click ad network that generated $300,000/month in revenue.
    Jiepang
    Jiepang
    Product Advisor 2012 - 2013 (over 1 year)
    Advised the CEO of China's Foursquare (3+ MM users and 300+ partnerships including Starbucks, McDonalds, Nike, Louis Vuitton), on data-driven approach to product and growth... more strategies. 
    Bakegreek
    Bakegreek
    Founder, Chief Executive Officer & Co-founder 2009 - 2012 (almost 3 years)
    Founded the first cookie cutter brand targeting fraternities and sororities. Attained #1 ranking for “Greek Cookie Cutters” in SEO and built sustainable e-commerce business.... more Expanded the company to wholesale to over 100 retailers across the United States. The company was acquired in 2012.
    Accenture
    Accenture
    Consultant
    Founder
    Parting Pro, Bakegreek, Nuandao
    Employee
    Accenture, Fundly, Cedars Sinai Medical Center, Jiepang, Innovators DNA, Centerfield Media
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    Fundly On Campus
    crowdfunding platform for individuals and nonprofits
    With over $330 Million raised to date, Fundly has been helping students reach their fundraising goals for years. Fundly is coming to your campus with the… · More lowest rates in the industry, lots of cool swag, and some awesome givewaways!
    Steve Chew
    Dennis Hu
    Veronica Arrieta
    Claudia Olah
    With Claudia Olah, Veronica Arrieta, Dennis Hu, Steve Chew
     
    Education
     
    About
    Achievements

    - Oversaw product overhaul and tripled revenue for crowdfunding platform @Fundly (acquired)
    - Built product and engineering team for China e-commerce platform @Nuandao
    - Founded cookie cutter brand targeting fraternities and sororities. @Bakegreek (acquired)
    - 760 (99th percentile, 49Q 46V) 

    Describe the most impressive thing you've done.
    Skills
    Product Management Data Analysis SEO/SEM SQL Growth Hacking Digital Marketing Product Development E-Commerce Crowdfunding Business Experience in China A/B Testing
    Locations
    San Francisco Beijing Los Angeles
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