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    Walter Paulsen

    Walter Paulsen

    Serendipity hunter and rainmaker, five exits from nine startups, focus on forswore for fintech, marketplaces and AI/ML platforms. Enjoy running at Tahoe Rim Trail and Grand Canyon, Hood to Coast and Spartan races. @harvard University

    Business Development Menlo Park Harvard University
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    Experience
    Various Companies
    Various Companies
    Founder, Advisor, Investor and Consultant for Multi 2013 - Present (over 13 years)
    Consult to various startups and growth companies on issues related to sales, business development, and product strategy to help startups get initial traction with customers... more and more mature companies scale revenue operations.
    Alula Hydronutrients
    Alula Hydronutrients
    Founder, Co-Founded company that made nutrient control systems for Indoor Farming 2014 - 2019 (almost 6 years)
    Developed initial product, sold MVP, led sales for AgTech company targeting indoor vertical farms and cannabis. Raised outside funding, developed pitch and sales materials.... more AlulaHydro wasn't able to achieve the product market fit required to justify continued funding, so wounds company down and moved on to pursue new opportunities.
    OUTERWALL (redbox, Coinstar, ecoATM & SampleIT brands), Bellevue, WA
    OUTERWALL (redbox, Coinstar, ecoATM & SampleIT brands), Bellevue, WA
    Co-Founder and General Manager, Gift Card Exchange Kiosk business 2011 - 2013 (over 2 years)
    Led new business unit that enabled consumers to exchange unspent gift cards for cash at a network of kiosks, acquired over $300 million in gift card transactions.

    Led... more development of MVP; defined target use cases and customers; determined pricing; created branding and e-commerce site; deployed to more than 1,000 kiosks across five states.

    Developed and executed platform licensing and distribution strategy; structured, negotiated, and finalized deals with Safeway, Giant Eagle, Ahold, and HEB.
    Giiv
    Exit
    Giiv
    SVP Business Development & Retail 2009 - 2010 (about 1 year)
    Led business development and product management. Recruited new technology team and spearheaded product pivot that enabled sale to Revionix.
    CardFact
    CardFact
    Founder, Co-Founder CardFact 2006 - 2009 (over 3 years)
    Gift card services company whose suite of services adds value to any retailer's gift card program. Provides strategic consulting on stored value best practices and enables... more clients to address compliance with the gift card-related consumer protection and unclaimed property laws of every state. Solutions include turnkey issuance service offered on a subscription basis. Acquired by Card Compliant in 2009.
    Blackhawk Network
    Blackhawk Network
    Co-Founder and VP Business Development 2001 - 2006 (over 4 years)
    Launched and ran Gift Card Mall from $0 - $500 million in ARR Founding member of startup business unit responsible for launching new products and services. Led team that... more developed retail Gift Card Mall and managedlaunch of business in 1,750 Safeway grocery stores, eventually expanded to over 25,000 retail locations. Signed multiyear deals with Nordstrom, Home Depot, Gap, Starbucks, Olive Garden, Disneyland and over 50 others. Grew business from $0 to over $500,000,000 in less than four years.
    Nec
    Nec
    Director, Business Development 1996 - 1999 (about 3 years)
    Sourced deals, performed due diligence, and crafted distribution and technology partnerships in Silicon Valley.
    Twentieth Century Fox
    Twentieth Century Fox
    Leading movie studio 1989 - 1995 (about 6 years)
    owned at the time by Rupert Murdoch's News Corp.) Executive Director, Director, Manager Joined global media company after business school and worked in a business development,... more finance and international distribution roles across several divisions.
    Founder
    Alula Hydronutrients, CardFact, Various Companies
    Employee
    Blackhawk Network, Twentieth Century Fox, Nec, Giiv, OUTERWALL (redbox, Coinstar, ecoATM & SampleIT brands), Bellevue, WA
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    U.S. Patent 9064268B2
    Larrick, Heffernan, Paulsen. 2015. Gift card exchange kiosks and associated methods of use. U.S. Patent 9064268B2, filed November 1, 2011, and issued June 23, 2015.

    Describe the most impressive thing you've done.
    Skills
    Business Development Distribution E-Commerce Management Retail Sales Sales Venture Capital P&L Strategic Planning Strategic Thinking Sales Strategy and Management
    Locations
    San Francisco Bay Area
     
    Q&A
    What's the most useful business-related book you've ever read?

    Measure What Matters, John Doerr

    What's your favorite non-business book?

    The Guns at Last Light, Rick Atkinson

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