Join   Log In
  • Startup Jobs
  • Recruit
  • Discover
  • Blog
    Marcos T. Moralez

    Marcos T. Moralez

    I am a Product Designer (UX, UI & ID) with 20+ years of experience in varied design environments. I am adept in the complete design stack end-to-end.

    Angel San Francisco
    uxid.co
    There was a problem loading your content.
     
    About
    Achievements

    My experience and achievements include leading the redesign for CBSSports.com; which involved conducting stakeholder interviews, user research, creating wireframes, prototypes, and high-fidelity mockups to supervising implementation. Additionally, while at CBS Sports, I designed The Emmy Award-Winning March Madness on Demand application for The NCAA.

    My Process:
    Stakeholder interviews > Ideate > User Research > Competitive Analysis > Rough Sketch of Concepts > Wireframes > Wireframe Prototype > User Testing - Feedback > High-Fidelity Mockups > Interactive Prototype > Create Style Guide / Interaction Requirements > Supervising Implementation (and hopefully ongoing iteration.)

    Focus:
    User Experience (UX), Innovation Design (Design Thinking), Interaction Design (ID), and Visual Design (UI).

    Describe the most impressive thing you've done.
    Skills
    User Experience Design User Interface Design Interaction Design User Flows Conversion Optimization Lean Startups Visual Design Ideation User Research Competitive Analysis Product Development Mobile Application Design Rapid Prototyping Prototyping Wireframing UI/UX Design Designer Animation Branding Graphic Design Illustration Industrial Design Motion Graphics Web Design Product Design UI Design User Interface Video VOICE
    Locations
    Palo Alto Silicon Valley Oakland San Francisco Berkeley San Francisco Bay Area
     
    Experience
    Readyfire (acquired by Skillz)
    Readyfire (acquired by Skillz)
    Director of Product Design 2017 - 2020 (over 2 years)
    Ideating, Designing, Building, Shipping. Stealth mode startup changing how sports fans bet. Incubated within Bullpen Capital.

    Venture backed free-to-play sports games... more with real cash prizes! Makers of Halftime Live and FiveAlive apps -
    Incubated within Bullpen Capital, acquired by Skillz.
    - As Founding Product Designer I shaped and designed the core products and build out the design function
    - Contributed to overall strategy and decision-making about product direction
    - Took app concepts (Halftime Live and FiveAlive) from research, to exploration, to prototypes, to production
    Sqor Sports
    Sqor Sports
    Director of Product Design 2016 - 2017 (about 1 year)
    As the director of Product Design at Sqor, I was the voice of the design team. Responsible for communicating design with clarity across the organization. To view the complete... more case study in my portfolio visit: http://uxid.co/sqor-sports/
    - Managed the product design team
    - Participated in defining product strategy
    - Led design sprints to uncover product market fit opportunities
    - Designed interactive prototypes of the MVP concepts that came out of the design sprint and presented to stakeholders
    As the director of Product Design at Sqor, I was the not only the voice of the design team but also hands on.
    Responsible for communicating design with clarity across the organization.
    - Managed the product design team (initially a team of 6)
    - Participated in defining product strategy
    - Led design sprints to uncover product market fit opportunities (ideation)
    - Designed interactive prototypes of the MVP concepts that came out of the design sprint and presented to stakeholders (animation, interactive transitions via motion graphics and prototypes)
    Amazon
    Amazon
    Senior UX Designer 2022 - 2024 (over 1 year)
    Senior UX designer for the Prime Video Sports team
    Enhancing the Sports Experience at Amazon Prime Video
    UI UX Designer 2012 - 2016 (almost 4 years)
    Worked on Alexa.
    As a Product Designer on Amazon's Alexa team, I designed and iterated on interfaces in key areas of the internal facing product. These include the dashboard,... more data visualization, company profiles, and much more that has not been released to the public.
    - Gathered and defined interface requirements through user visits, task flow analysis, contextual inquiry, and other data collection methods.
    - Led user interface designs through the complete design process and development cycle (including user testing, concepts, information architecture, visual design and interaction design)
    - Promoted GUI standards and consistency across development teams. Managed standards and UI function guidelines (Design System)
    - Guided development in creation of modern user interfaces with a focus on reusable, usable, intuitive, and efficient user interaction.
    OPEN Sports Network
    OPEN Sports Network
    Creative Director | Next Gen Fantasy Sports 2008 - 2010 (almost 3 years)
    OPEN Sports was the first daily fantasy sports cash game to market. Much like everything in the startup world, timing is everything.

    - Created interfaces for fantasy... more sports products.
    - Hired, managed, and directed team of in-house & remote freelance designers, as well as the video production team which consisted of video editors and motion graphics designers.
    CBS Interactive
    CBS Interactive
    Senior UI UX Designer | CBSSports - Sportsline 2005 - 2008 (almost 3 years)
    Designed product and experiences for CBSSports, NCAA March Madness and NFL's Super Bowl.
    Founder
     
    Employee
    Amazon, CBS Interactive, Domain Holdings Group, Sportsline, Gateway, OPEN Sports Network, Skillz, Sqor Sports, Readyfire (acquired by Skillz)
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
    Help · Blog · Twitter · Terms · Privacy Policy & Cookies · Unsubscribe · Cookie Preferences · Press · Profile not verified