Coin
VP, Marketing
Tony Pham
Head of Marketing at Kadena. Mentor @500 Global. Member of @Greylock Growth Community. Prev: Head of Marketing & Communications @Archblock. VP Mktg @Life360 (IPO on ASX) and Coin. Led product mktg at Slide (acq @Google). Fulbright Scholar.
Head of Marketing at Kadena. Mentor @500 Global. Member of @Greylock Growth Community. Prev: Head of Marketing & Communications @Archblock. VP Mktg @Life360 (IPO on ASX) and Coin. Led product mktg at Slide (acq @Google). Fulbright Scholar.
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Experience
Exit
Anki
Director of Social and Engagement Marketing
Exit
VP, Marketing
Exit
Slide
Head of Community & Product Marketing
Employee
Advisor
Mentor
Education
About
Achievements
First community/product marketing employee at Slide (acquired by Google). Grew spp.com (defunct forum site for gaming app) from 0 to 8MM daily impressions with 1MM+ monthly active community members in <1 year. Spearheaded partnerships with major music labels.
As VP of Marketing at Life360 (IPO under ticker symbol 360 on ASX), drove growth and engagement of products by A/B testing community-based features. Worked with product team to demote “panic” button in favor of emphasizing “check-in.” Under 50K users when first joined, 15MM+ users before leaving.
Launched digital customer touch points, including social channels, for @Anki following worldwide debut on stage at WWDC keynote. Developed relationships with most enthusiastic users to channel loyalty towards customer reviews (an average of 4.5 stars from 83 ratings on Apple.com) which helped Anki get featured on Apple home page (like on Valentine’s Day).
As head of marketing and communications at TrustToken, launched TrueUSD stablecoi
Describe the most impressive thing you've done.
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Q&A
What's the most useful business-related book you've ever read?
"Influence: The Psychology of Persuasion" by Robert Cialdini