TJ Leonard
CEO @StoryblocksCo. Helping independent storytellers create more moving stories. One of Washingtonian's 50 Great Places to Work. We're hiring!
CEO @StoryblocksCo. Helping independent storytellers create more moving stories. One of Washingtonian's 50 Great Places to Work. We're hiring!
There was a problem loading your content.
Experience
Employee
Education
About
Achievements
BabbaCo
Built lead gen and direct sales programs through email, social, SEO/SEM, and content syndication that increased revenue 65% Q/Q in 2013
Increased LTV by 160% through pricing strategy, product positioning and customer segmentation
Grew ARPU by 20% over 60 days by introducing a new, automated email commerce strategy
Vlingo / Nuance
Wrote business plan, product requirements and go to market strategy for Nuance's flagship Dragon Mobile Assistant
Grew Vlingo's direct to consumer user base from 3 M - 18 M in two+ years
Increased ARPU 10x by sourcing and negotiating more than a dozen monetization and content partnerships
Doubled site traffic two consecutive years, reaching 350k+ monthly visits, and built an active social community of over 130,000 fans/followers
Created video campaigns that generated over 1.5M video views to YouTube
Digitas
Led $25 M customer acquisition campaign for Fortune 10 brand, including design for all testing and optimization decisions
Skills
Locations