Inc.
Marketing Technology Columnist
I write about marketing technologies, tools and tactics that all executives should know. If you have a cool marketing technology, I'd love to hear about it.
Travis Wright
Venture Catalyst, Speaker, CMTO, StandUp Comic, Marketing Technology Entrepreneur, Data & Analytics Geek, Startup Growth Hacker, Tech & Business Journalist.
Venture Catalyst, Speaker, CMTO, StandUp Comic, Marketing Technology Entrepreneur, Data & Analytics Geek, Startup Growth Hacker, Tech & Business Journalist.
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Experience
Advisor
TrackMaven
Advisor
John Wiley & Sons
Author of Digital Sense - January 2017 release
Director of Social Business
Symantec
Global Digital & Social Media Strategist
► Consult, help create and implement the social media strategy, coordinating with stakeholders across multiple teams & silos.
► Assist in driving adoption of relevant... more social media techniques into the corporate culture and into all of the Norton products and services.
► Strategize and execute on social media programs for the business and brand.
► Grow and engage customers on all social channels, drive more leads, create large ROI.
► Made Norton $1.4 B with one growth hack.
► Assist in driving adoption of relevant... more social media techniques into the corporate culture and into all of the Norton products and services.
► Strategize and execute on social media programs for the business and brand.
► Grow and engage customers on all social channels, drive more leads, create large ROI.
► Made Norton $1.4 B with one growth hack.
MethodLabs
Founder, CTO and CoFounder
►We built a portal for artists, musicians, designers, filmmakers, founders, developers, and creators. ► Every user got a personal profile, 50Mb of free webspace, and we had... more a custom forums. ► Musicians and designers send us their designs and we'd bang out t-shirts for them. ► Our iRadioLab played streaming music from our more than 1000 independent musicians. ►Custom CMS built for updating the website for people to update the site w/o knowing code. ►Was based in Kansas City
CCP.Digital
Founder
DeepSee - Blockchain A.I startup
Founder
Founder
Employee
Advisor
Education
About
Achievements
My first startup, MethodLab, had the foundational elements of 5 future billion dollar ideas back in 2000.
http://traviswright.com/my-first-startup-methodlabs/
As the Global Social Media Strategist, I growth hacked Norton's software. They have around 280 Million uninstalls of Norton software on OEM devices through partnerships with Lenovo, HP, etc... the in-product messaging was atrocious and full of fear-mongering. We reimagined the messaging and integrated social aspects into the product, leading to a 5.3% increase in conversion, which led to over $1,000,000,000 in new renewals. Last test, we optimized it to 7.1%. Overall, I personally made Norton/Symantec almost $1.5 billion dollars.
I'm also the Director of Social Business for 3 startups in Silicon Valley and 2 startups in Kansas City. I have building social buzz down to a science.
I also focus on using the right marketing technologies in your marketing cloud for optimal optimization, or as I like to say, "awesomeization".
Describe the most impressive thing you've done.
Skills
Locations