Tanya Loh

Experience

Spring Fertility Management

Head of Marketing & Operations 2016 - 2017 (about 1 year)

The nation’s newest fertility center, built to deliver the best outcomes and care. Led multichannel marketing for launch, built new patient experience and comms, and ran recruiting... more

Markkit

Head of Marketing & Partnerships 2013 - 2016 (over 2 years)

Social gaming and ecommerce platform for women ages 14-44. Seed-funded. Founding team member. Built user acquisition, co-marketing with social media stars, merchandising,... more

Microsoft

Group Marcomm Manager 2012 - 2013 (3 months)

Led Yammer customer programming for Sharepoint 2012 and Yammer on Tour events worldwide. Developed customer marketing programs, case studies, and references.

Exit

Yammer

Director of Customer Programs | Senior Product Marketing Manager 2010 - 2013 (over 2 years)

Enterprise Social Networking platform acquired by MSFT for $1.2 Bn in July 2012. Built marketing function and drove customer lifecycle from free to paid, including retention.... more

Google

EMEA Strategic Partnerships MBA Intern 2008 (2 months)

Analyzed how global retailers use six Google products to boost conversion by creating DIY rich media experiences. Developed Books content acquisition plan across regions 1-4.

Thinkwell Group

Director of Marketing & Business Development 2005 - 2007 (over 2 years)

Creative firm that designs and produces innovative guest experiences for theme parks, resorts, developers. Led marketing, partnerships, expert talent recruitment and project... more

Twentieth Century Fox

Supervisor, International Distribution 2003 - 2004 (almost 2 years)

Responsible for $333M+ ARR in distribution for global pay per view, pay TV, and VOD networks. Optimized placements, marketing, and delivery; led cross functional team of... more

TLOH

Founder 2009 - Present (about 17 years)

Brand development and acceleration consulting for new products and services: go-to-market strategy and execution, customer acquisition and experience, new business development.

Employee

Google, Yammer, Microsoft, Spring Fertility Management, Markkit, Thinkwell Group, Twentieth Century Fox, Chinese Univ. of Hong Kong, TLOH

Projects

Avasara Academy: Empowering Girls of Promise to Lead Lives of Distinction and Impact

Girls school in Pune, India that is pathchanging prodigies

Avasara Academy is a special secondary school that identifies, cultivates, and supports girls of high potential to lead lives of distinction and impact.… · More

mbloom

Brand & site refresh for Hawaii’s 1st early-stage tech fund

mbloom is Hawaii’s first early-stage technology fund focused on investing in teams working to improve the world with revolutionary technologies. Our task was… · More

With Bristol Dunlap, Jared Pendergraft

Education

About

Achievements

Deep and broad startup to corporate experience across education, entertainment, enterprise software, mobile commerce, and healthcare. Helped build the marketing function at Yammer which was acquired by MSFT in 2012 for $1.2 Bn. Co-founded another startup that was acquihired by a venture builder. Launched several brands and companies including Spring Fertility in May of 2016; reached cash flow positive in <4 mos, 300 retrievals in < 9 mos. Currently consulting with Microsoft Ventures on highly sensitive, confidential project involving senior stakeholders.

Describe the most impressive thing you've done.

Skills

Recruiting Team Building Branding Product Marketing Customer Experience Business Strategy Hustling Email Marketing Marketing Strategy Business Development Sales Strategy and Management Customer Development Events Consulting Marketing Management Startups Writing

Locations

San Francisco

Tanya Loh

Marketing + Customer Experience. @Springfertility @markkit @gigwalk, @yammer, @thinkwell-group, @twentieth-century-fox. Chicago Booth MBA, Yale BA.