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    Tania Hew

    Tania Hew

    MBA & CS undergrad. 10+ years tech experience. Enjoys product management, marketing, analytics & strategic roles. Great tech background. Techstars '19.

    Strategy Toronto Ryerson University '07
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    Experience
    Newton
    Newton
    Product Manager 2021 - 2023 (almost 2 years)
    Newton is a leading, regulated crypto company that allows Canadians to buy and sell cryptocurrency.
    Led development and launch of new features, enhancements, and maintenance... more work.

    Launched features include:
    • system-wide authentication rework
    • large virtual currency recording and reporting for regulatory compliance
    • transactional emails such as trade confirmations
    • monthly statements
    • push notifications
    • drip campaigns
    • price alerts
    Madlipz
    Madlipz
    Strategy, Marketing & Analytics 2018 - 2021 (almost 3 years)
    In charge of strategic marketing and analytics:
    • Develop & implement marketing strategy, including push, social media & influencer marketing.
    • Built &... more maintain custom company analytics portal used for decision-making, by writing SQL & Redshift queries in data visualization software similar to Tableau (Metabase) & embedding in custom web pages for an optimal user-friendly interface.
    • Write & execute SQL queries for various data analyses & app management purposes.
    • Create pitch decks.
    AbengCo
    AbengCo
    Founder, President & CEO 2016 - Present (almost 10 years)
    AbengCo helps businesses with all their strategy, marketing, PR, design and development needs. Special focus on digital marketing.
    Beam Propulsion Lab
    Beam Propulsion Lab
    VP Marketing 2014 - 2018 (over 4 years)
    • Managed social media, marketing & PR for app launch in Nov 2014, resulting in free worldwide viral press from many major outlets.
    • Brand awareness led to over 100K... more downloads in one year & recognition from the Federal Communications Commmission (FCC).
    • Helped develop company pitch deck & financial documents (models, projections, etc) for pitches to investors. Also presented. The company successfully raised a $450K seed round from venture capital firms.
    • Helped with overall company strategy.
    Wingz
    Wingz
    Marketing and PR Consultant 2012 - 2013 (8 months)
    Flowton Technologies
    Flowton Technologies
    Advisor
    pingg.com
    pingg.com
    Web Software Developer 2009 - 2010 (over 1 year)
    Startup providing online invitation creation and event management.
    • Developed and maintained company website with close to 300,000 monthly unique visitors.
    • Defined... more and analyzed monthly performance reports, leading to improved managerial decision making.
    • Directed corporate customer communications and compiled end-user help pages including frequently asked questions (FAQs), reducing customer service issues by 25%. • Led quality assurance testing, identified and resolved programming issues and
    Various locations
    Various locations
    Manager overseeing 3rd party development firm 2014 - 2015 (about 1 year)
    42 Sports. Mobile app that provides a place for athletes sports experts and fans interact.
    • Worked with non-technical client to take 42 Sports from hazy idea concrete... more product concept with specific features.
    • Acted as Product Manager
    CONSULTANT 2015 (about 1 month)
    Clients included ELM Computer Systems which develops software that helps Canadian businesses with their tax prep needs.
    • Conducted analyses of company's websites and... more provided strategies to improve lead generation.
    • Setup social media accounts and posted initial content.
    Xergy Energy 2013 (about 1 month)
    Developer of Solar PV systems.
    • Created an aesthetically pleasing online solar energy calculator (as a WordPress plugin) that estimated the costs of installing solar... more panels and sent an email with results to the potential customer.
    HanesBrands
    HanesBrands
    MBA Intern 2011 (3 months)
    MBA Project: Global consumer goods company with a portfolio of leading apparel essentials.
    • Developed a feasible marketing plan to double revenue in 5 years for a specific... more product line.
    • Conducted extensive market research and analysis to support marketing plan mentioned above.
    Brain Box Labs
    Brain Box Labs
    Product Manager 2023 - Present (almost 3 years)
    • Gather requirements from external and internal clients
    • Scope out features
    • Lead cross-functional teams to develop features
    • Run sprint planning meetings... more
    • Groom backlog
    • Define product roadmap
    Augeo
    Augeo
    Technical Writer & Tester 2008 (11 months)
    Leading European project and portfolio management software vendor.
    • Authored and edited technical documentation and web 'help' pages in English and French for proprietary... more software improving marketing and customer support in English speaking countries.
    • Co-ordinated with a small team to create a more user-friendly software program interface.
    • Developed program for company wiki that converted Microsoft Word formatting to web-friendly content decreasing conversion ti
    Hoopp
    Hoopp
    Service Desk Specialist 2007 - 2008 (about 1 year)
    Leading pension plan in the healthcare community in Canada.
    • Redesigned and implemented customer support process, reducing resolution time by 10%.
    • Developed support... more documentation & training materials, decreasing training time by 25%.
    Founder
    AbengCo
    Employee
    pingg.com, Wingz, Beam Propulsion Lab, Hoopp, Augeo, Brain Box Labs, HanesBrands, Various locations, Madlipz, Newton
    Investor
     
    Incubator
     
    Advisor
    Flowton Technologies
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    Product Manager
    Android & iOS mobile app strategy, design and development
    Lead product implementation (design & development)
    AbengCo Inc.
    A digital agency that delivers results
    AbengCo Inc is a full stack marketing, PR, web and app development agency
     
    Education
     
    About
    Achievements

    Check out my resume or my LinkedIn to see a list of my professional achievements. Rather than put those here in a typical professional canned response, I'll give a story that speaks about some of my character traits:

    I've always been entrepreneurial. When I was in high school in Jamaica, I sold cool pens, candy and snacks to my classmates. I bought these items downtown (an area to which most of my classmates never ventured) and sold them at a 100% and more markup, prices which were still only 60 to 70% of the uptown prices my classmates were used to. Remember those days of note-passing in class? Well, for me, it was money passing from classmates to me and me passing them sweets or writing utensils. By the end of some classes, half the class would be sucking a lollipop :).

    Describe the most impressive thing you've done.
    Skills
    Advertising Digital Marketing Email Marketing Growth Hacking Marketing Research Marketing Strategy Product Marketing Social Media Marketing Article Writing Blogging Creative Writing Editing Proofreading Publishing Technical Writing Web Content Writer Android Development Frontend Development Full Stack Development Mobile Development QA Testing Web Development Apparel Business Development Business Intelligence Consulting Consumer Goods Consumer Products Documentation E-Commerce Email Facebook Financial Financial Statements Lead Generation Management Market Research Marketing Management Messaging Microsoft Microsoft Word Portfolio Management PostgreSQL Product Development Product Management Project Management Quality Assurance Research Social Media Software Start up SQL Support Technical documentation Technical Support Test Venture Capital Video WEB Web Technologies
    Locations
    California New York City North Carolina Massachusetts Texas District of Columbia Maryland New Jersey Chicago Florida Canada Atlanta Boston Montreal Cambridge
     
    Q&A
    What's your favorite non-business book?

    Some more recent favs are:
    - Americanah by Chimamanda Ngozi Adichie
    - Born a Crime by Trevor Noah

    If money were not an issue, what would you be doing right now?

    Writing full-time, either fiction or memoir/personal essays, while travelling the world. Or getting back into full-time crypto trading.

    What's the best way for people to get in touch with you?

    Email, Twitter, LinkedIn

    What words of wisdom do you live by?

    Do unto others what you would have them do unto you. Or do unto others what they would rather you do unto them.

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