Founder
Suzanne Ma
Founder @Routific • Marketing @Axiom Zen • Reporter at @Associated Press • Studied at @Columbia University
Founder @Routific • Marketing @Axiom Zen • Reporter at @Associated Press • Studied at @Columbia University
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Innovative logistics company launches new routing platform
Following the immediate success of their first platform, Routific is announcing the launch of an even more comprehensive platform today. The new software is… · More designed for delivery businesses whose core focus is building a profitable and self-sustaining business in the face of increased competition and funding scarcities.
VRP / PDP Route Optimization API Engine
If you had to hand-deliver 50 packages, how would you go about planning the best route?
That’s a theoretical problem mathematicians and computer… · More scientists have long tussled with, and you might even be familiar with the traveling-salesman problem yourself. Simply put, it asks: given a list of locations and the distances between them all, what is the shortest possible route that visits each location once and returns to the origin? Clearly, solving that problem is an attractive proposition for any e-commerce business that delivers goods, because it means lower fuel costs and fewer drivers.
But there’s a hitch: the problem gets very hard, very quickly. “If one single driver has to go to 57 stops, you already have a quattuorvigintillion possible combinations,” explains Marc Kuo, the CEO of the Vancouver-based route optimization startup Routific. “That’s a one with 75 zeros.” Existing computer systems would take days or weeks to evaluate every possible route. Instead of seeking perfection, then, firms must find smart approaches to improve their routes as much as possible.
That’s a theoretical problem mathematicians and computer… · More scientists have long tussled with, and you might even be familiar with the traveling-salesman problem yourself. Simply put, it asks: given a list of locations and the distances between them all, what is the shortest possible route that visits each location once and returns to the origin? Clearly, solving that problem is an attractive proposition for any e-commerce business that delivers goods, because it means lower fuel costs and fewer drivers.
But there’s a hitch: the problem gets very hard, very quickly. “If one single driver has to go to 57 stops, you already have a quattuorvigintillion possible combinations,” explains Marc Kuo, the CEO of the Vancouver-based route optimization startup Routific. “That’s a one with 75 zeros.” Existing computer systems would take days or weeks to evaluate every possible route. Instead of seeking perfection, then, firms must find smart approaches to improve their routes as much as possible.
Route optimization for local delivery businesses.
Marketing & Communications, Social Media Marketing, Press Release · Worked on press release and distribution strategy; spoke to the press on behalf… · More of Routific.
Routific is the latest startup hoping to take advantage of growing interest in on-demand services. It's not trying to build the next Uber or Instacart, but instead giving small businesses the technology to run a delivery business of their own.
Routific is the latest startup hoping to take advantage of growing interest in on-demand services. It's not trying to build the next Uber or Instacart, but instead giving small businesses the technology to run a delivery business of their own.
Instant route optimization for pickups & deliveries
Routific is a route optimization solution that helps delivery businesses plan their routes more efficiently. Routific's technology allows businesses to… · More serve customers better while saving time and up to 40% on fuel.
Routific algorithms inspired by honey bee optimization
For a delivery truck making rounds, minor tweaks in a route can save huge amounts of time and gas. That's why UPS spent a decade and hundreds of millions… · More of dollars building an algorithm to help calculate where trucks should turn. A startup called Routific designed an algorithm to help everyone else-like local flower delivery companies-also save fuel.
Education
About
Achievements
An award-winning journalist, Suzanne's stories have appeared in numerous publications including The Wall Street Journal, Bloomberg Businessweek, the Associated Press, The Huffington Post, and Salon, among others.
She has criss-crossed the globe, filing reports from cities across Europe, Canada, China, and the United States, where she was a reporter in New York City for the Associated Press and DNAinfo, a digital news startup.
She is also the author of Meet Me In Venice, a new book about the Chinese immigrant experience. A work of immersive journalism, Suzanne spent three years documenting the lives of migrants as they moved from China to Italy.
She graduated with Honors from Columbia University’s Graduate School of Journalism and was awarded the Pulitzer Traveling Fellowship.
Describe the most impressive thing you've done.
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Q&A
What's the most useful business-related book you've ever read?