Alibaba Group
Vice President of Marketing and Business Development
US/INTL expansion. Mobile and technology partnerships.
Spencer Chen
VP of Marketing at Koho. Previously: Marketing/BD for Alibaba Group, Frontback, Mixpanel, Appcelerator, Huddle.
VP of Marketing at Koho. Previously: Marketing/BD for Alibaba Group, Frontback, Mixpanel, Appcelerator, Huddle.
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Education
About
Achievements
Successful mobile marketer. Consistent track record of marketing mobile apps into category leaders (Timeline, Frontback, Tinder, Spotify, Venmo, Duolingo, QuizUp, Path, Lulu, et al) and generating 'Best New App' features from Apple and Google for breakthrough awareness.
Strong analytics background. An expert understanding of data-driven growth and analytics (Mixpanel, Appcelerator) with lots of hands-on experience in implementation and instrumentation.
Built developer ecosystems. Leading up both the app developers and technology ecosystem groups at Appcelerator, I successfully built and nurtured one of the largest developer community programs in the world (currently: 810K devs).
Led product launches. As the product marketing lead for, I created and launched a completely new solution (technology, services, and program) that was generating $20M in discrete revenue within 18 months.
Describe the most impressive thing you've done.
Skills
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