Pixelberry Studios
VP Product / Head of StoryLoom
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Pixelberry StudiosPixelberry Studios
Full-time · 8 yrs 10 mosFull-time · 8 yrs 10 mos
RemoteRemote
VP of Product Management / Head of StoryLoomVP... more of Product Management / Head of StoryLoom
May 2022 - Mar 2024 · 1 yr 11 mosMay 2022 to Mar 2024 · 1 yr 11 mos
Los Angeles Metropolitan AreaLos Angeles Metropolitan Area
Created and led a cloud-based SaaS platform for interactive fiction on web, iOS and Android from proposal in late 2020 through development, alpha and beta launches in 2021-2022, and then into global launch and early scaling in 2023. Hit all product development goals on time and substantially under budget. Grew team from 1 to 70 employees. Developed and hosted tens of thousands of hours of quality interactive content from top creatives, including multiple NYT Best Selling authors.
* Designed and built from the ground up a unique multisided marketplace connecting writers, artists and players of interactive fiction.
* Secured and efficiently deployed a total of $45M in development funding from internal R&D fund.
* Maintained the support of executive stakeholders through a series of 12 quarterly C-suite reviews.
* Staffed up and managed 5 internal and 2 external agile dev teams to successfully ship code and hit product benchmarks, including a global mobile launch across 90 territories.
* Responsible for all product planning and results, including operational requirements, 5 Year Plan, financial models, roadmap and P&L.
Pixelberry StudiosPixelberry Studios
Full-time · 8 yrs 10 mosFull-time · 8 yrs 10 mos
RemoteRemote
VP of Product Management / Head of StoryLoomVP... more of Product Management / Head of StoryLoom
May 2022 - Mar 2024 · 1 yr 11 mosMay 2022 to Mar 2024 · 1 yr 11 mos
Los Angeles Metropolitan AreaLos Angeles Metropolitan Area
Created and led a cloud-based SaaS platform for interactive fiction on web, iOS and Android from proposal in late 2020 through development, alpha and beta launches in 2021-2022, and then into global launch and early scaling in 2023. Hit all product development goals on time and substantially under budget. Grew team from 1 to 70 employees. Developed and hosted tens of thousands of hours of quality interactive content from top creatives, including multiple NYT Best Selling authors.
* Designed and built from the ground up a unique multisided marketplace connecting writers, artists and players of interactive fiction.
* Secured and efficiently deployed a total of $45M in development funding from internal R&D fund.
* Maintained the support of executive stakeholders through a series of 12 quarterly C-suite reviews.
* Staffed up and managed 5 internal and 2 external agile dev teams to successfully ship code and hit product benchmarks, including a global mobile launch across 90 territories.
* Responsible for all product planning and results, including operational requirements, 5 Year Plan, financial models, roadmap and P&L.
Head of Business Development and Strategy
Reworked product strategy and grew the top and bottom lines for Pixelberry’s hit narrative mobile game, Choices: Stories You Play by using a mixed methods approach to tie... more audience survey research to specific Hollywood IP, then recruited screenwriters with experience in those genres, resulting in hit content and a major boost in revenue. Analyzed sales data to locate the “sweet spot” for the game’s overall content production level, creating additional savings.
* Conducted quantitative and qualitative research on customer needs indicating opportunities for Choices: Stories You Play in adjacent genres, including thrillers and horror stories.
* Carried out quantitative analysis to optimize content production levels for Choices: Stories: You Play, trimming contest costs by 50% and saving $10M / year in costs.
* Conducted quantitative and qualitative research on customer needs indicating opportunities for Choices: Stories You Play in adjacent genres, including thrillers and horror stories.
* Carried out quantitative analysis to optimize content production levels for Choices: Stories: You Play, trimming contest costs by 50% and saving $10M / year in costs.
Data and Analytics Lead
* Designed and built in-house business intelligence and product management system.
* Provided data-driven insights to user acquisition, product management, customer support... more and executive leadership teams.
* Created necessary tools and infrastructure for business intelligence activities, including data models used in games, SQL backends, Tableau frontends, and various statistical models.
* Helped enhance Choices' first-time user experience (FTUE) and economy through AB testing, improving D7 retention by 20% and D7 LTV by 8%.
* Provided data-driven insights to user acquisition, product management, customer support... more and executive leadership teams.
* Created necessary tools and infrastructure for business intelligence activities, including data models used in games, SQL backends, Tableau frontends, and various statistical models.
* Helped enhance Choices' first-time user experience (FTUE) and economy through AB testing, improving D7 retention by 20% and D7 LTV by 8%.
UA Lead
* Organized user acquisition, retention, monetization, and data analysis functions.
* Oversaw end to end facets of performance marketing, product management, and data... more science.
* Performed experiments to optimize various internal and external aspects of product funnel, as well as initiated campaigns across diverse networks and media.
* Managed UA for product launches, including the global launch of Choices: Stories You Play.
* Coordinated with marketing technology and data infrastructure vendors developed machine learning algorithms to enhance efficiency, and monitored overall product economics.
* Oversaw end to end facets of performance marketing, product management, and data... more science.
* Performed experiments to optimize various internal and external aspects of product funnel, as well as initiated campaigns across diverse networks and media.
* Managed UA for product launches, including the global launch of Choices: Stories You Play.
* Coordinated with marketing technology and data infrastructure vendors developed machine learning algorithms to enhance efficiency, and monitored overall product economics.
