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    Sonciary Perez

    Sonciary Perez

    B2B SaaS leader with an entrepreneurial background and 15+ years in business development, product management, and enterprise sales strategy.

    Co Founder United States Belmont University '03
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    Experience
    Quala
    Quala
    Co-Founder & CRO 2019 - Present (over 7 years)
    Co-found a business intelligence platform to extract roadmap insights from day-to-day client interactions. Lead go-to-market strategy and execution in alignment with revenue... more targets. Incubate new product lines for opportunity expansion based on quantitative data analysis. Manage sales, marketing, and customer success while overseeing the entire customer experience.
    Promoboxx
    Promoboxx
    Co-Founder & VP of Customer Success 2009 - 2018 (almost 10 years)
    Co-founded a marketing technology platform to drive product sell-through of national brands and local retailers across 12 verticals. Nurtured relationships with C-suite stakeholders... more to maintain a 90% renewal rate. Negotiated with digital agencies and external purchasing teams to secure sales expansions with brands like General Motors, General Electric, and Pepsi.
    CCA Global Partners
    CCA Global Partners
    Director of Marketing & Communications 2005 - 2009 (over 4 years)
    Doubled the customer base by conducting business development interviews and implementing feedback. Recruited and operated a five-member go-to-market team.
    Founder
     
    Employee
    CCA Global Partners, Promoboxx, Quala
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Quala: Co-found a business intelligence platform to extract roadmap insights from day-to-day client interactions. Lead go-to-market strategy and execution in alignment with revenue targets. Incubate new product lines for opportunity expansion based on quantitative data analysis. Manage sales, marketing, and customer success while overseeing the entire customer experience.

    Promoboxx: Co-founded a marketing technology platform to drive product sell-through of national brands and local retailers across 12 verticals. Nurtured relationships with C-suite stakeholders to maintain a 90% renewal rate. Negotiated with digital agencies and external purchasing teams to secure sales expansions with brands like General Motors, General Electric, and Pepsi.

    Describe the most impressive thing you've done.
    Skills
    Customer Success GTM strategies Business Operations Sales and Marketing Strategic Partnerships
    Locations
    Boston
     
    Q&A
    What's the most useful business-related book you've ever read?

    Shoe Dog: A Memoir by the Creator of Nike (Phil Knight)

    What's your favorite non-business book?

    Untamed (Glennon Doyle)

    What words of advice would you give your younger self?

    Relax and enjoy the ride.

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