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    Steven Kaplan

    Steven Kaplan

    I'm living my childhood dream, and have been building technology products for 15+ years in Seattle, Hyderabad, the Bay Area, and now Southern California.

    Product Manager San Francisco Carnegie Mellon Unive...
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    Experience
    LinkedIn
    LinkedIn
    Sr. Principal Product Manager, LinkedIn Learning 2022 - Present (over 4 years)
    Principal Product Manager, LinkedIn Learning 2020 - 2022 (almost 2 years)
    Group Product Manager, Sales Navigator Platform 2017 - 2020 (about 3 years)
    Led a team of PMs responsible for multiple large areas of the Sales Navigator product including integration into CRM & email systems, the Sales Navigator Application Platform... more (SNAP), functionality for enterprise administrators, online acquisition & retention initiatives and global rollout of the Social Selling Index (SSI) – a “GPA” for sales professionals on LinkedIn.
    Senior Product Manager, Sales Navigator 2014 - 2017 (over 2 years)
    Product Manager for LinkedIn Sales Navigator, owning key initiatives:

    - Integration of Sales Navigator with CRM, email, and compliance systems.
    - Building out features... more for management, administration, and measurement of Sales Navigator by our largest enterprise customers.
    - Launched our Social Selling Index (SSI) - a tool for measuring adoption of social selling best practices on LinkedIn + Sales Navigator.
    - Optimization of acquisition funnels for free trials, survival, retention, and upsells.
    Microsoft
    Microsoft
    Program Manager II, Microsoft Advertising 2013 - 2014 (about 1 year)
    Building new search and display ad products for Microsoft's owned and operated publishers (e.g. Bing, MSN, Xbox, Skype, Outlook.com).

    While on the team, I had the opportunity... more to pilot a few new "rich" ad formats for brand and product advertisers.

    I was also the end-to-end owner for the build-out of App Extensions in Bing Ads - a cross-functional effort that spanned multiple engineering cores and time zones.
    Program Manager II, Bing 2012 - 2013 (8 months)
    Worked on the Bing "Application Experiences" team where I designed and built features for the showcase apps that ship with Windows 8 (News, Sports, Finance, Weather, Travel,... more Food & Drink, Health & Fitness)
    Program Manager II, Dynamics CRM 2010 - 2012 (about 2 years)
    The second chapter of my role as a Program Manager on the Dynamics CRM team. During this time I was based out of the India Development Center (IDC) in Hyderabad.
    Program Manager, Dynamics CRM 2008 - 2011 (over 3 years)
    - Owned CRM 2011 features for modeling of data, UI and business logic
    - Delivered the first Dynamics CRM dashboard feature in the Online “R4” release, filling a major gap... more in product capabilities and contributing to increased trial signups of over 500%
    - Collaboration with Windows Workflow Foundation (WF), building CRM business process modeling features with standard extensibility points for .NET developers
    - Presented at customer events, sharing and receiving feedback on new features
    Program Manager Intern, MSN Money 2006 (4 months)
    - Managed development of new features from conception to implementation, improving customer satisfaction
    - Authored functional specifications for multiple projects, communicating... more requirements to various stakeholders
    - Analyzed new features for MSN Real Estate, determining functionality for future releases
    - Collected user feedback on site features via usability lab studies, identifying areas for improvement
    Salesforce
    Salesforce
    Associate Technical Consultant Intern 2007 (about 1 month)
    - Gathered client requirements and built customized CRM solutions, increasing customer success and satisfaction
    - Analyzed internal data on best practices for client engagements... more and built a knowledgebase application to keep track of the information, providing a centralized repository for the consulting practice
    - Produced field materials for the High Tech and Financial Services industries, improving customer communication
    IBM
    IBM
    Software Intern 2003 (about 1 month)
    The IBM Rational Software group creates developer tools for web applications. IBM Rational was my first internship and I learned a lot from it. While at IBM Rational:

    -... more Evaluated Rational Rapid Developer (RRD) training materials, increasing their value to customers
    - Created a Proof of Concept (POC) application with RRD, learning the J2EE/SQL development platform
    - Submitted bug reports to the Rational team, addressing important issues with the software
    - Analyzed migration issues in the newest builds of RRD with Proof of Concept (POC) applications, identifying problems that Rational’s existing customers may encounter in the upgrade cycle
    - Tested rival software and created competitive intelligence reports for use by the sales force, increasing the team’s knowledge of similar Rapid Application Development solutions
    Audible
    Audible
    Account Manager Intern 2004 - 2005 (about 1 year)
    - Maintained Audible’s partner relationships via on-site visits and meetings, strengthening retail operations
    - Represented Audible at various industry trade shows including... more MacWorld Boston, MacWorld San Francisco and CES, generating valuable contacts and positive media attention for the company
    Founder
     
    Employee
    Salesforce, Microsoft, LinkedIn, IBM, Audible
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Skills
    Product Development Product Management Product Marketing Product Product Design Product Launch Product Strategy
    Locations
    New York Los Angeles County
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