Ernest Semerda

Experience

Founder

Veryfi empowers organizations to transform their unstructured data in the form of receipts, invoices, purchase orders, checks, W2s, and other business documents into structured... more

Purpleblue

Founder 2003 - Present (over 23 years)

Delivered Online Visions. Started at University as a web design/dev agency before websites were popular. Matured into a web analytics platform called WebAnt. This was before... more

Medlert

Founder, CTO 2012 - 2016 (over 3 years)

Built HIPAA logistics & communication platform for Ambulances & Hospitals. Today powers Kaiser Permanente managing their ambulance fleet and patient transports.

Coupons.com

Head of International Engineering 2009 - 2012 (over 3 years)

Ran the International Engineering arm during acquisition of Couponstar & prepped for IPO. The technology powers the back-end of most US coupon programs & US retailers... more

Couponstar

CTO 2004 - 2009 (about 5 years)

0 to Acquisition by Coupons.com (now Quotient Technology NYSE:QUOT). Was in charge of everything technology. Ended up in Silicon Valley :-)

AMP Pty

Corporate Architect 2000 - 2003 (almost 4 years)

AMP is a financial services company in Australia providing superannuation and investment products, insurance, financial advice and banking products.

Founder

Medlert, Veryfi, Purpleblue

Employee

Coupons.com, Couponstar, AMP Pty

Projects

Veryfi Money App

Turning unstructured documents into structured data.

With Dmitry Birulia

Veryfi Logbook Mileage Tracker App

Your business-related travel expenses on auto pilot.

With Andrzej Bakonski

Timesheets by Veryfi

Jobsite Intelligence in your Pocket

Employee time tracking and scheduling software built for field teams. Available on iphone, android & sonim devices to see employee GPS location, simplify… · More

With Dmitry Birulia, Andrzej Bakonski

Logbook Mileage Tracker by Veryfi

Uber/Lyft driver? Don't miss out on a $10K tax break!

Veryfi Logbook Mileage Tracker then creates business travel logs that follow IRS mileage standards in the U.S. and ATO requirements in Australia, making tax… · More

With Dmitry Birulia, Andrzej Bakonski

Smarter Project Expense Management on Android

A new and better way to automate bookkeeping

Beautiful material designed Android app for expense management and document data extraction & tracking in real-time.

With Dmitry Birulia, Andrzej Bakonski

Accounting Practice Management by Veryfi

Manage your practice and access clients’ books

- Manage your practice and access clients’ books
- Discounted software and services for you and your clients
- Exclusive benefits (billing options, revenue share etc)

With Dmitry Birulia, Andrzej Bakonski

Real-Time Document OCR & Categorization API by Veryfi

Turns unstructured images into structured data in seconds

Real-time OCR turning unstructured images into structured data. No waiting or processing queues. Unlimited Document Storage with edge server infrastructure.… · More

With Dmitry Birulia, Andrzej Bakonski

The Road to Silicon Valley

One Aussie's Journey across the globe to Silicon Valley

Founder, Javascript, HTML5, Content Writing · The Road to Silicon Valley is a blog by Ernest W. Semerda documenting what it takes to come & live in… · More

GSDfaster

Get Stuff Done faster and be more productive

Founder, Objective-C, HTML5, Product Design · Never loose another idea, todo or an awesome thought. Offload your ideas and stuff into a trusted source,… · More

Education

About

Achievements

- Startup to IPO experience at Coupons.com (acquired Couponstar where I was CTO)
- Graduated from Y Combinator W17 (https://www.Veryfi.com)
- Built a 500HP 2L turbo race car (http://semerda.com/200sx/)

Describe the most impressive thing you've done.

Skills

Python C Sharp (C#) Jira Agile Software Develoment Analytics & Reporting Social Media Mobile Entrepreneurship Django Objective-C Javascript MongoDB Microservices Android Java

Locations

Mountain View Silicon Valley San Francisco Australia Sydney New York City Manhattan

Q&A

What's the most useful business-related book you've ever read?

Think and Grow Rich by Napoleon Hill +
The Richest Man in Babylon Book by George Samuel Clason

What's your favorite non-business book?

Emotions Revealed: Recognizing Faces and Feelings to Improve Communication and Emotional Life by Dr Paul Ekman

If money were not an issue, what would you be doing right now?

Building a space ship... Star Trek.

What words of advice would you give your younger self?

Try more things & fail faster.

What's the most creative thing you've ever done?

Sensory deprivation

Which founders or startups do you most admire?

¯\_(ツ)_/¯

What's your super power?

Focus

What's the best way for people to get in touch with you?

Be creative

What words of wisdom do you live by?

Life is a video game. Level up!

Ernest Semerda

@veryfi cofounder, previous: cofounder @medlert-3 , @coupons-com , @couponstar , @amp-pty

- Startup to IPO experience at Coupons.com (acquired Couponstar where I was CTO) - Graduated from Y Combinator W17 (https://www.Veryfi.com) - Built a 500HP 2L turbo race car (http://semerda.com/200sx/)

- Startup to IPO experience at Coupons.com (acquired Couponstar where I was CTO)
- Graduated from Y Combinator W17 (https://www.Veryfi.com)
- Built a 500HP 2L turbo race car (http://semerda.com/200sx/)