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    Sean Tiner

    Sean Tiner

    Director of Marketing

    Marketing Irvine University of Souther...
    seantiner.com
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    Experience
    Essex Property Trust
    Essex Property Trust
    Digital Marketing Manager 2021 - Present (almost 5 years)
    Essex Property Trust is a publicly traded real estate investment trust that invests in apartments, primarily on the West Coast of the United States. As of December 31, 2020,... more the company owned interests in over 240 apartment communities (60,000+ units).
    The Mark P. Tiner Education Foundation A Fund of OCCF
    The Mark P. Tiner Education Foundation A Fund of OCCF
    Founder, Founder, Board Member 2006 - Present (over 20 years)
    The Picerne Group
    The Picerne Group
    Director of Marketing 2017 - 2021 (about 4 years)
    Direct the for corporate marketing efforts & specific marketing plans for all portfolio assets, including apartments that span Southern California, Denver, Las Vegas &... more Houston.
    LA Fitness
    LA Fitness
    Digital Marketing Manager 2011 - 2017 (almost 6 years)
    -Direct the digital marketing, SEO and online reputation management (ORM) strategy for over 600 LA Fitness clubs and 8 City Sports Clubs.

    -Provide strategy oversight,... more implementation and management of print, analytics, marketing automation, social media, email and digital marketing teams consisting of 8-12 coworkers.

    -Implement effective marketing strategies and tactics to achieve new member CPA (cost per acquisition) targets and develop strategies to retain current members longer.
    Jesta Digital
    Exit
    Jesta Digital
    Mobile Marketing Manager 2010 - 2011 (about 1 year)
    -Achieve ROI targets for mobile display and search campaigns in the Americas through the evaluation, buying, and planning of digital media as well as the management and optimization... more of advertising campaigns for Jamster, Mobizzo and Bitbop products.

    -Implement, manage, and optimize digital marketing campaigns with budgets up to $10 million + a year.

    -Manage paid online, mobile search, online, and WAP marketing efforts across the entire Fox Mobile product set for the Americas
    Founder
    The Mark P. Tiner Education Foundation A Fund of OCCF
    Employee
    LA Fitness, Jesta Digital, The Picerne Group, Essex Property Trust
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    I've also launched several successful independent projects, including 8+ iPhone apps with over 300,000+ downloads.

    Describe the most impressive thing you've done.
    Skills
    Advertising Digital Marketing Growth Hacking Marketing Strategy Product Marketing SEO Social Media Marketing
    Locations
    Orange County Los Angeles Costa Mesa
     
    Q&A
    What's the most useful business-related book you've ever read?

    "Zero to One" - Peter Thiel

    What's your favorite non-business book?

    "Ready Player One" - Ernest Cline

    If money were not an issue, what would you be doing right now?

    Hiking, Stand Up Paddle Boarding or Mountain Biking.

    What words of advice would you give your younger self?

    Don't let little setbacks or market downturns slow you down. Stay focused on the long-term.

    What's the most creative thing you've ever done?

    Created 100+ styled pop-art portraits of friends on Facebook, posted and tagged my friends (back when the Facebook newsfeed was just launched).

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