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    Michael Schaecher

    Michael Schaecher

    Cofounder & Co-CEO of Futuremood. Second Marketing hire @airbnb Previously Director of Marketing @munchery

    Marketing Silicon Valley University of Nebrask...
    futuremood.com
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    Experience
    Munchery
    Munchery
    Director of Marketing 2012 - 2014 (almost 2 years)
    As the first marketing hire, and employee #7, I wore many hats across product, growth and marketing. Ultimately creating the strategy, and executing the tactics, that took... more
    Airbnb
    Exit
    Airbnb
    Marketing Manager 2010 - 2012 (almost 2 years)
    As employee #17, I operated across many different aspects of product, growth, marketing and partnerships.

    My time there fell into the buckets of:
    - Product Marketing... more
    Playground.fm
    Exit
    Playground.fm
    Growth Consultant 2012 (2 months)
    Worked with the talented team for a few months to revamp their app, increase growth and retention and help set them on a path for eventual acquisition by Jawbone. 

    http://techcrunch.com/2014/03/31/jawbone-snaps-up-playground-fm/
    Futuremood
    Futuremood
    Founder, Cofounder & Co-CEO 2018 - Present (over 8 years)
    Founder
    Futuremood
    Employee
    Playground.fm, Airbnb, Munchery
     
    Education
     
    About
    Achievements

    At Airbnb, I led international expansion efforts out of HQ, serving as project/product manager across every function of the business.

    It took Airbnb 5 years to hit 5M nights booked just weeks before the expansion.

    We doubled to 10M nights booked two months later after the first wave of launches in Europe and LATAM.

    Overview: Project & Campaign Manager for Airbnb International Expansion:
    Over a two week period in February 2012 we opened offices in the UK, France, Spain, Italy, Denmark and Russia with large integrated marketing and communications campaigns.

    I managed the overall timelines across all HQ departments, while focusing most of my time on:
    - Product Internationalization/i18n
    - Product Marketing
    - Integrated marketing & communications launch campaign encompassing PR, events, social media and online advertising across all channels including video

    Describe the most impressive thing you've done.
    Skills
    Growth Hacking Marketing Management Product Management UI/UX Design PR Online Marketing Advertising Facebook Advertising Email
    Locations
    San Francisco Silicon Valley Oakland
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