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    Sarah Darlington

    Sarah Darlington

    Problem Solver • Optimizer • Sales Leader | VP Sales & Support @MakeSpace | Sales @Anheuser-Busch Inbev | Startup Founder | BS Engineering

    Operations Phoenix Washington University...
    sarahdarlington.co
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    Experience
    MakeSpace
    MakeSpace
    Vice President, Sales & Customer Support 2020 - 2022 (over 1 year)
    MakeSpace is a Series E, technology-enabled, full-service storage company, backed by Iron Mountain.
    Head of Sales 2018 - 2020 (about 2 years)
    - Led team through rollout of strategic partnership with Iron Mountain, and expansion from 4 to 24 markets; scaled headcount 3x in a 6 week period to support new market expansion
    -... more Launched two new sales channels (B2B & Partnerships) to drive growth and acquire higher LTV customers
    Director of Sales Operations 2017 - 2018 (11 months)
    - Key Responsibilities: analyze data to identify opportunities to improve team efficiency; implement scalable structure, processes, and software to optimize output; monitor... more and cascade team metrics to sales team managers, and report team performance and optimization recommendations to senior leadership.
    - Achievements: led team to over-achieve target each month in Q4 '18; improved team outbound efficiency by 60%+
    - Built and managed sales forecasts and headcount model
    - Set, tracked, and cascaded KPIs to sales managers & execs
    - Overhauled hiring process and pipeline to improve overall team performance and reduce churn
    - Sourced, trained, and managed off-shore team who monitor lead qualification via Drift chat
    - Promoted to join leadership team within six months
    - Improved sales team outbound efficiency by 60%
    - Software / Technical Expertise: Looker (LookML & SQL), Excel, Close.io (CRM), Drift (Live Chat), Invoca (Marketing Campaign Tracking), Clubhouse, Zapier (Automations), Gong.io (Call Transcription)
    Anheuser-Busch Inbev
    Anheuser-Busch Inbev
    Sr. District Manager 2013 - 2017 (over 3 years)
    Senior District Manager, Miami
    Managed the Miami territory:
    - #1 ranked market nationally for 2015 YoY volume growth out of 488 markets
    - Oversaw 16 field sales employees... more & managed relationships with 4,500+ retailers
    - Brought market to positive share growth for the first time in over 3 years

    - Key Responsibilities: Led the Miami market – team of 16 sales employees, 4,500+ retailers, $30mm+ investment budget across events, incentives, media, and sponsorships; maintain relationships with key retailers & partners (e.g. grocery, bar/restaurant, sports venues); managed sales and marketing planning, performance, and market execution with the local distributor (300+ employees, $150mm+ in annual revenue) for total brand portfolio
    - Achievements: Promoted from previous position within six months to lead entire Miami market; #1 ranked market nationally for 2015 YoY volume growth out of 488 markets; led market to positive share growth for the first time in over 3 years; implemented new team processes to create efficiencies in both communication and market execution

    Manager, On-Premise Sales
    - Key Responsibilities: Worked with five distributors in South Florida to grow volume and share in restaurants and bars; led the Urban Centers project in Miami, which included developing and executing a $350k+ event strategy, implementing a retailer acquisition plan, and managing 12 field sales employees
    - Achievements: Streamlined the role by developing routines, processes, and consistent communication; selected to participate in a working session to standardize the position before rolling it out nationally

    Global Management Trainee
    - Accepted into the company’s premier internal training program
    - Training consisted of two brewing rotations, two commercial sales rotations, an independent sales process improvement project, a group innovations project, and an independent analysis on the ROI of brewery capex
    Founder
     
    Employee
    Media Armor, Anheuser-Busch Inbev, Green Bean, Unfettered Socks, Gastrograph, HomeLister, MakeSpace
    Investor
     
    Incubator
     
    Advisor
    Farmplicity
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    Advertising & Monetization Strategy
    digital advertising strategy
    Consultant · Created a comprehensive advertising guide and strategy for the company at an early stage
    Guy Hadar
    Amit Adamov
    With Amit Adamov, Guy Hadar
    Consumer Analysis & Growth Strategy
    analysis on current customer base & growth recommendations
    Consultant, Microsoft Excel · Performed a comprehensive analysis of current customer base; advised on growth strategies, specifically related to digital marketing
     
    Education
     
    About
    Achievements

    I founded Green Bean (greenbeansalads.com), a fast-casual, sustainable salad and wrap restaurant, during my junior year at Washington University (Systems Engineering, 2013), which included raising $135,000 in funding, establishing efficient operations, and managing 10 employees.

    I was a finalist in the Global Student Entrepreneur Awards in 2012.

    Describe the most impressive thing you've done.
    Skills
    Microsoft PowerPoint Consulting Leadership Management Training Sales Strategy and Management Sales Sales and Marketing Organization Development Business Operations Operations Management Sales Operations Microsoft Excel Looker CRM Close.Io Operational Efficiency
    Locations
    New York City
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