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    Sambuddha Saha

    Sambuddha Saha

    Creative Director & Entrepreneur with a 20-year [:open_mouth:] track record of delivering innovative solutions that make a difference

    Designer San Francisco Columbia University '93
    sambuddha.com
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    Experience
    Cult Collection
    Cult Collection
    Founder
    MI OLA
    MI OLA
    Brand Strategy 2013 - 2015 (over 2 years)
    Mi Ola Surf makes chic high-performance swimwear for an active lifestyle. I worked with them to clarify their brand and to redefine their go-to-market strategy to expand reach,... more improve customer experience & loyalty, and drive sales.
    Digitas
    Digitas
    Director, Experience Design 2013 - 2014 (about 1 year)
    At Digitas, my role was to bring a customer-centric perspective to the creation of digitally-driven advertising programs.
    TeleNav
    TeleNav
    Director, Experience Design 2010 - 2013 (about 2 years)
    At Telenav, I led the team designing Scout, a daily personal navigator – integrating guidance, maps & traffic, and local search & discovery into a seamless mobile... more and in-car experience – which ranks amongst the most-downloaded apps in the Navigation category.
    We developed and prototyped concepts to improve situational awareness, ergonomics, and safety through voice-based interaction, coordinated head-up & console display, on-board & online data, and integration with physical vehicle controls.
    Founder
    Cult Collection
    Employee
    Coca-Cola, TeleNav, Digitas, MI OLA, SapientNitro, IconMediaLab, Hearst Interactive, EzGov, OpenTable, Cult Collection, Glint, Topology, Salty Shirts
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    Cult Collection iOS App
    Where fashion shoppers play, discover & express their style
    Cult Collection enables style-conscious shoppers to:
    • Stay on top of the latest fashion events, trends, and styles worn by influential fashion mavens… · More and their favorite celebrities & characters
    • Connect to professional stylists and other fashion enthusiasts in their network
    • Experiment with their style and share it by creating their own looks and restyling those from other users
    • Keep track of what’s in their closet – real and wished
    • Shop the items they covet
    Deepshikha (Jha) Motgi
    Nirveek De
    With Nirveek De, Deepshikha (Jha) Motgi
     
    Education
     
    About
    Achievements

    Worked on and led the design of several successful digital products & services such as the Coca-Cola Freestyle dispenser, Scout by Telenav, Home Depot First Phone, Target.com, Prada Epicenter retail experience, etc.

    Describe the most impressive thing you've done.
    Skills
    User Experience Design User Experience Strategy Product Development Product Design Digital Strategy Digital Marketing User Research Mobile Mobile Application Design Brand Design and Strategy Brand and Identity Design Branding Service Design UI/UX Design Graphic Design Web Design
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