Ryan Stoner
Seasoned strategic marketing executive with extensive experience in brand strategy and growth.
Seasoned strategic marketing executive with extensive experience in brand strategy and growth.
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Experience
Switchcam
Head of Growth
Lead all things related to growth - business development, strategic partnerships, customer acquisition, and creating go-to-market strategies to build the Switchcam brand.... more We raised money from some high-profile backers to turn mobile fan uploads of live events into editable video footage, enabling everyone to be your camera crew. We worked on over 2,000 events with hundreds of musicians, brides to be (starting with my own wedding), top tier artists and household names like Austin City Limits, Capitol Records, Warner Bros Records and more. Created critically acclaimed "fan sourced" videos with Michael Franti, The Joy Formidable and Hey Ocean.
Founder, CEO
As founder and CEO of MoPix I took the company from concept through launch, scaled to 40,000+ registered users, 4,500+ registered filmmakers and 2,300+ titles for sale. I... more was responsible for product, strategy, execution, hiring, business development, sales, finance, and leading the fundraising of our seed round from 500 Startups (Batch 3), PIE (Batch 1)/Wieden & Kennedy, and Upstart Labs.
Founder
Employee
Mentor
Projects
Learn why you need a brand story for your business.
People find meaning and connection through the stories they tell one another. If you want to truly connect with your audience, the best way is through using… · More a brand story to engage people's emotions and inspire them to action. Good stories make people think and feel and remember why something is important.
The connection between marketing in sports and fans.
As a passionate sports fan and marketer, it makes sense to me that the two would go together. In a previous blog , the topic was how marketers are using the… · More Internet of Things (IoT) to appeal to fans, but there is also much more marketers do to connect with sports fans.
Avoid creating a boring brand.
Branding has become vital if you want to achieve success with your company or just for yourself. Branding is the most powerful tool to show people want is… · More possible. Creating an eye-catching brand helps you stand out from your competition and succeed within your industry.
The connection of sports, IoT, and marketing.
Technology continues to redefine how we experience live sports. We are on the cusp of some of the most exciting times in sports. It's a great time to be… · More a sports fan, and it's only going to get better.
Big data and marketing
Recently, we're all starting to realize something new in marketing: the importance of data driven marketing. Marketers have always focused on how to… · More identify and attract the ideal customer. So much of marketing revolves around the consumer and what they want in that moment.
It's time to rethink digital marketing.
As technology becomes more prevalent, marketers must work to appeal to users that spend a significant amount of time surfing the web. Fewer people have… · More traditional television where advertisers know commercials must be viewed. Most people install some kind of ad-blocker on their computer so they aren't bothered by ads when browsing online.
Great, informative interactive marketing ideas.
What a difference a year makes. As we look back on marketing campaigns over the past year, there has been a huge rise of more instances of interactive… · More marketing as brands look beyond audience reach to bring higher engagement into their campaigns. There is a growing focus on attention as a qualitative measure of success.
Attract the correct people to your brand.
As a strategist, a goal has always been to know the customer and extract what "must haves" matters to them. This means: Search for real audience… · More insights and opportunities to ensure all is known about the customer, brand, category, project, et cetera. Understand what makes this opportunity different, special or competitive (capitalizing on competitor weaknesses.)
A valuable brand is the best way to improve your startup.
I’ve previously written about the importance of crafting a quality brand story for your business. If you want to see true success in your company, you need… · More to grab the attention of consumers and help them invest in your brand’s story. It’s time to focus on the long-game and future goals for bringing the most value to your customers instead of focusing on short-term growth goals or focusing on quick growth tactics.
Learn how to truly start your career in advertising.
Our world is more complicated and multifaceted than ever before, likewise our advertising industry. What was once one of the most fulfilling and glamorous of… · More career paths has become a fragile environment where agencies are doing more work than ever before.
Alignment to customer needs across sales and marketing roles
The success of your business to business (B2B) enterprise is largely dependent on the success of your sales team. Within a B2B organization, marketers can… · More help sales by doing two things really well: First, creating awareness, delivering understanding and providing air cover for the sales team to have high customer awareness going into meetings and sales pitches.
22squared launches brand consultancy Dendro
22squared's newly launched consultancy Dendro is poaching Phenomenon executive Ryan Stoner to serve as its first-ever head of strategy. This role -… · More tailored specifically for him - will include leading its consulting efforts with clients as well as managing proposal development and playing an active role in business development.
Branding for your early stage startup
By Ryan Stoner, a serial entrepreneur and brand strategy and marketing leader. He is currently Principal & Head of Strategy at . As a founder of a… · More burgeoning startup, it's hard to know what to do next because there are so many things to do.
Fractional Chief Brand Officer
There are many reasons why you might be considering hiring a fractional chief brand officer (CBO). Here's how to determine whether you need one and how… · More to choose the right CBO for your company.
Education
About
Achievements
Seasoned brand marketing leader with two decades of experience building and scaling brands in the tech, wellness, and entertainment sectors. He has helped transform healthcare organizations like Aetna and AdventHealth, built go-to-market strategies for Fortune 500 brands like T-Mobile and Amex, and led startup incubator programs and Brandathons that bring big thinking to emerging businesses. As the founder of two venture-backed startups, Ryan brings a sharp entrepreneurial lens to every brand challenge, helping organizations clarify their vision and turn insights into impact.
Describe the most impressive thing you've done.
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