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    Ryan Beckland

    Ryan Beckland

    Revenue Motion Architect for post-PMF startups. Former 100-person founder building repeatable GTM systems.

    Entrepreneur San Francisco
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    Experience
    Validic
    Validic
    Board Member
    Validic
    Validic
    President 2016 - 2018 (almost 2 years)
    Promoted to President to lead development and commercialization of a new enterprise product line. Drove customer discovery with national healthcare organizations, secured... more early lighthouse accounts, established positioning and pricing strategy, and built the initial go-to-market motion before transitioning execution to the broader sales team.
    CEO & Co-founder 2010 - 2016 (about 6 years)
    Co-founded and scaled an enterprise health data platform to 100+ employees serving national customers.

    Led the transition from early traction to repeatable enterprise... more revenue.

    My focus:
    - Segmented and narrowed ICP across healthcare verticals
    - Rebuilt GTM after multi-vertical expansion created fragmentation
    - Designed and documented enterprise sales process
    - Validated acquisition channels and full-funnel unit economics
    - Transitioned from founder-led sales to non-founder operators

    Challenge:
    Early success across multiple verticals created complexity without a scalable revenue engine. We reset, narrowed focus, and built a repeatable motion before scaling further.

    Outcome:
    Established a focused, transferable enterprise GTM model aligned with economics and organizational scale.
    Green Park & Golf Ventures
    Green Park & Golf Ventures
    Employee
    Lightning Turns
    Lightning Turns
    Co-Owner 2023 - Present (almost 3 years)
    Co-own and operate a residential general contracting company serving property managers and real estate investors.

    Built repeatable revenue and operating systems in... more a fragmented, margin-sensitive industry.

    My focus:

    - Defined high-margin ICP (mid-sized property managers with recurring volume)
    - Eliminated low-fit segments and one-off projects
    - Tested referral, outbound, and partnership channels
    - Standardized estimating, pricing, and job costing
    - Aligned sales commitments with field execution capacity

    Challenge:
    Operating under tight cash-flow constraints where misaligned pricing or acquisition strategy immediately erodes margin.

    Outcome:
    Developed a disciplined, repeatable acquisition and delivery model in a low-tech, operationally complex market.
    Simply Home
    Simply Home
    General Partner 2018 - 2025 (over 7 years)
    Founded a housing development initiative serving permanent supportive housing (PSH) operators.

    Designed and executed a complex, multi-stakeholder revenue motion across... more nonprofits, municipalities, housing authorities, and capital providers.

    My focus:

    - Defined ICP (PSH operators with funding but limited development capacity)
    - Structured capital stack alignment (public + private funding sources)
    - Built repeatable acquisition and underwriting process
    - Navigated long sales cycles and multi-party approvals
    - Modeled unit economics under regulatory and funding constraints

    Challenge:
    Aligning public funding timelines, nonprofit buyers, and private capital into a coherent, repeatable motion.

    Outcome:
    Established a disciplined, capital-aware development and acquisition model in a highly regulated environment.
    Founder
     
    Employee
    Green Park & Golf Ventures, Simply Home, Lightning Turns, Validic
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
    Validic
    Mentor
     
    Member
     
    Acquired
     
     
    About
    Achievements

    - Scaled Validic from inception to 100+ employees serving national enterprise customers
    - Led transition from founder-led sales to structured enterprise GTM
    - Rebuilt revenue motion after multi-vertical expansion, narrowing to scalable ICP
    - Designed and validated repeatable acquisition channels prior to scaling headcount
    - Built operating and margin systems in a fragmented construction market
    - Structured multi-stakeholder capital alignment in regulated housing development
    - Managed enterprise sales cycles across complex buyer committees
    - Developed Revenue Motion framework applied across multiple ventures

    Describe the most impressive thing you've done.
    Skills
    Entrepreneurship Healthcare Customer Development Product Strategy Real Estate Construction Sales
    Locations
    San Francisco San Francisco Bay Area Kansas City
     
    Q&A
    What's the most useful business-related book you've ever read?

    The Four Steps to the Epiphany by Steve Blank

    What's your favorite non-business book?

    The Pillars of the Earth - Ken Follet

    What words of advice would you give your younger self?

    Start sooner and change course more often.

    What aspects of your work are you most passionate about?

    I love the blood in the water feeling of when I identify a customer need that I can solve.

    What's something you wish you had done years earlier?

    Found the love of my life.

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