Russell Smith

Experience

BlockFi

VP User Acquisition 2021 (8 months)

Monzo Bank

Director of Marketing 2020 - 2021 (7 months)

Associate Director of Performance Marketing 2020 (5 months)

Head of Performance Marketing 2019 - 2020 (about 1 year)

Wise

Head of Paid Social 2017 - 2019 (almost 2 years)

Performance Marketing Manager 2014 - 2017 (over 2 years)

Plum Fintech

Advisor

Adobe

Senior Account Manager Social Media 2012 - 2014 (over 2 years)

Employee

Adobe, Wise, Monzo Bank, BlockFi

Advisor

Plum Fintech

About

Achievements

Ran Monzo's first advertising campaigns making Monzo the fastest ever growing UK bank, acquiring over 2.5m customers in one year at industry low CPAs

Acquired ~15% of TransferWise's users through Paid Social at industry low CPAs

Describe the most impressive thing you've done.

Skills

Marketing Marketing and Growth Strategy Business Strategy Marketing Strategy User Research Leadership Growth Strategy and Execution Innovation & Growth Angel Investing

Locations

London New York City Berlin Los Angeles

Q&A

What's the most useful business-related book you've ever read?

7 Powers: The Foundations of Business Strategy

What's your favorite non-business book?

When Money Dies: Adam Fergusson

What's your super power?

Figuring out what's real in a world of Fake Markets, Fake People, and Fake News. Knowing what *good* is.

What's the best way for people to get in touch with you?

Message me here or on LinkedIn

Russell Smith

Operator & Angel Investor. Growth specialist.

Ran Monzo's first advertising campaigns making Monzo the fastest ever growing UK bank, acquiring over 2.5m customers in one year at industry low CPAs Acquired ~15% of TransferWise's users through Paid Social at industry low CPAs

Ran Monzo's first advertising campaigns making Monzo the fastest ever growing UK bank, acquiring over 2.5m customers in one year at industry low CPAs

Acquired ~15% of TransferWise's users through Paid Social at industry low CPAs