Ronald Barba

Experience

Editor of Insights & Content (Managing Editor), Think with Google APAC 2018 - 2020 (over 1 year)

► Led team producing Google & YouTube ads biz-aligned content (w/ partners like McKinsey, Kantar, BCG) for Google APAC's prospective & current large customer marketing... more

JPMorgan Chase

Lead Creative & Digital Strategist (Content Strategy Lead) 2018 (3 months)

► Led team of 20+ customer content strategists, designers, and copywriters within JPM's Corporate Marketing, Corporate Digital Group to spearhead new engagement concepts for... more

HealthCare.com

Director of Content & Community 2017 - 2018 (about 1 year)

► Led content and rebranding efforts for Inc. 500 company (#148) with team of 3 editorial staffers and 9 freelance writers
► Managed $10,000 - $15,000 monthly editorial... more

The Bridge BK

Founding Editor, Content Strategist 2016 - 2017 (3 months)

TheBridgeBK.com
► Worked w/ Steve Koepp (former editorial director of Time Inc. Books, deputy managing editor of Time and executive editor of Fortune) to launch Brooklyn-focused... more

Exit

Tech.Co (formerly Tech Cocktail)

Managing Editor

2015 - 2016 (about 1 year)


► Increased site page views by 35% within a 6-month period and saw 25%+ increase in audience growth and engagement across all social media platforms
► Created Tech.Co editorial... more style guide and editorial training guides, developed Tech.Co editorial fellowship program, and launched scalable model for image and video content 
► Managed 6 editorial staff writers and editors + 10 freelance writers
► Managed branded content campaigns for Google, Comcast, HP, Chase, .CO, Deloitte, .Me, et al.



Senior Writer, Editor

2015 (9 months)


► Top generator of site traffic, with article view counts 30%+ higher than any other writer
► Wrote 15-20 articles per week (the highest average among all staff writers)... more and edited 6-8 pieces of online content per day
► Wrote and edited press releases, website copy, email marketing, social media content, and other brand-related copy
► Created long-term engagement strategy for new Tech.Co brand
► Worked on branded content campaigns for WeWork, TechShop, GE, American Airlines, Deloitte, et al.

Writer, Editorial Assistant

2013 - 2014 (over 1 year)


► Produced 18-22 articles per week (the highest average among all writers) and was consistently the top generator of site traffic
► Conducted more than 1,000 in-person,... more phone, video, and email interviews
► Created all original content for “Wolfgang’s Woof”, product and app reviews written from a dog’s perspective.
► Wrote press releases, website copy, social media content, and other brand-related copy
► Worked with partners/sponsors to produce sponsored site content/advertorials

Editorial Intern

2013 (2 months)


► Learned the basics of reporting and article writing
► Conducted research on and interviewed founders/CEOs of seed- and early-stage startups
► Attended and reported... more on tech and startup events in/around the D.C.-metro area, including various Meetups and major conferences
► Wrote 5-8 pieces per week, primarily startup profiles

Exit

Groupon

Humor Writer 2011 (6 months)

► Pitched and produced humor content for the Groupon Guide
► Worked on 8-12 copy projects per day
► Generated ideas and copy for various editorial pieces, including... more

Entropy

Web Marketing Analyst Intern 2007 (2 months)

► Conducted CPC/PPC research, analysis, and management
► Researched opportunities for Strategic Linking partnerships
► Supported Senior Web Analysts in management of... more

Kaiser Permanente

Marketing Intern 2003 (2 months)

► Wrote copy for website content related to THRIVE campaign
► Served the needs of marketing editorial staff
► Supported the needs of marketing and public relations staff
►... more

Animalz

Senior Content Marketing Editor 2020 - Present (about 4 years)

► Coach 7 associate editors on developmental, structural, and copy editing, as well as on giving writer feedback (with a
focus on ensuring that content briefs align with... more

Jasmine Chong

Digital Director 2019 - 2022 (over 2 years)

► Developed B2C performance & branding strategy for DTC SMB, (+400% customer conversion from O+O channels);
► Wrote and/or edited all brand copy, including website/ecomm... more

Employee

Tech.Co (formerly Tech Cocktail), HealthCare.com, Jasmine Chong, Animalz, Kaiser Permanente, Entropy, Groupon, The Bridge BK, JPMorgan Chase, Google

Education

About

Achievements

► Launched a UX-friendly healthcare website during open enrollment under the Trump administration
► Led expansion of HealthCare.com’s digital presence, increasing overall Facebook page likes by 105%, average weekly post engagements by more than 2,000%, and weekly audience reach by 7,000%
► Developed and grew 200,000-member email list for HealthCare.com that saw 20% - 30% average unique opens and 0.5% - 1.4% average unique clicks
► Increased HealthCare.com’s domain authority by 2 points (from 47 to 49)
► Conducted thorough research to capitalize on underrepresented keywords to increase HealthCare.com's frequency on first-page Google results
► Consistently drove the highest individual % of site traffic to Tech.Co
► Shaped the editorial direction and led the editorial team during Tech.Co's rebranding phase
► Identified and narrowed Tech.Co’s audience and created long-term engagement strategy for new brand

Describe the most impressive thing you've done.

Skills

Writing Copy Writing and Editing Copy Editing Content Management Content Marketing Content Strategy Content Writing Content Creation SEO/SEM Business Strategy Brand Management Brand Development Brand Design and Strategy Branded Content Blogging Proofreading Editing Press Release Writing Press Outreach Journalism Reporting Article Writing Copywriting Creative Writing Web Content Writer Publishing User Experience Strategy User Experience Design Digital Marketing Marketing Strategy Email Marketing Branding Public Relations Public Speaking

Locations

Washington DC San Francisco Seattle Boulder Portland Austin Boston Philadelphia Eugene Tacoma Bellevue Olympia Salem

Q&A

What's the most useful business-related book you've ever read?

'Work Rules!' by Laszlo Bock
'Give and Take' by Adam Grant

What's your favorite non-business book?

Nonfiction: 'The Power of Myth' by Joseph Campbell + 'On Writing Well' by William Zinsser
Fiction: 'The Count of Monte Cristo' by Alexandre Dumas + 'East of Eden' by John Steinbeck

If money were not an issue, what would you be doing right now?

I'd be a carpenter living in the mountains somewhere.

Which founders or startups do you most admire?

Stewart Butterfield @ Slack
Cindy Mi @ VIPKID
Jason Fried, David Heinemeier Hansson @ Basecamp

Ronald Barba

I make the constant mistake of eating a large meal 30 minutes before my run.