Managing Editor, Think with Google APAC (Large Customer Marketing, Ads Marketing)
► Directed public-facing customer storytelling for largest customers ($10M+ in annual spending) across the Asia region for both Google’s & YouTube’s AdTech and MarTech... more business.
► Supported internal Google and YouTube sales and account management teams by creating sales enablement assets for customer retention and renewal, helping to secure renewal of $380M+ in annual business for FY2020.
► Acted as primary contact for stakeholders across APAC (+NA, EMEA), and collaborated closely with sales, product marketing, engineering, industry (subject matter experts), comms, legal, and senior leadership to develop B2B creative assets to support 80-100 local, regional, & global activations.
► Led, conceptualized, wrote/edited, and project-managed 40+ customer- and partner-focused content programs (Netflix, L’Oreal, Nestle, and others) per quarter across 12 countries and 5 time zones in the APAC region (content included: blog posts, long-form pieces, case studies, industry reports, decks, email, social, short-form catalogs, flyers, posters, infographics, and videos, as well as internal documentation).
► Identified key customers and partner stories to support all major Google and YouTube product and market activations throughout APAC region.
► Partnered with product marketing managers across both Google and YouTube AdTech and MarTech products to create integrated marketing programs to support quarterly and annual organization-wide goals.
► Supported internal Google and YouTube sales and account management teams by creating sales enablement assets for customer retention and renewal, helping to secure renewal of $380M+ in annual business for FY2020.
► Acted as primary contact for stakeholders across APAC (+NA, EMEA), and collaborated closely with sales, product marketing, engineering, industry (subject matter experts), comms, legal, and senior leadership to develop B2B creative assets to support 80-100 local, regional, & global activations.
► Led, conceptualized, wrote/edited, and project-managed 40+ customer- and partner-focused content programs (Netflix, L’Oreal, Nestle, and others) per quarter across 12 countries and 5 time zones in the APAC region (content included: blog posts, long-form pieces, case studies, industry reports, decks, email, social, short-form catalogs, flyers, posters, infographics, and videos, as well as internal documentation).
► Identified key customers and partner stories to support all major Google and YouTube product and market activations throughout APAC region.
► Partnered with product marketing managers across both Google and YouTube AdTech and MarTech products to create integrated marketing programs to support quarterly and annual organization-wide goals.
