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    Ronak Shah

    Ronak Shah

    Founder & CEO Obvi

    CEO Kearny Bentley University
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    Experience
    Obvi
    Obvi
    Founder
    ALOHA
    ALOHA
    Employee
    Obvi
    Obvi
    CEO 2019 - Present (over 7 years)
    CEO | Obvi
    Director of Marketing
    Director of Marketing
    Hooked on Phonics 2017 - 2019 (almost 2 years)
    * Identifying and leading tests of new customer acquisition strategies by recruiting new marketing partners in new and existing channels * Optimizing entire wordpress site... more through basic PHP and plugin optimization with a target conversion rate of 5% for checkouts * Building entire email communication funnel from order follow ups, abandoned cart follow ups and win back and retention campaigns * Managing 100+ campaigns on Facebook, Google and Affiliate Partners while increasing website revenue by
    Content IQ
    Content IQ
    Marketing Manager 2016 - 2017 (6 months)
    * Managing 3,000-5,000 + outreach campaigns with real time bidding for prospective placement of ads to drive traffic * Curating content based on data mining down to what word... more combo has provided for a higher open/click through rate while testing other variables in a different environment. * Disrupted the current Facebook algorithm by helping build a work around for multiple campaigns to run without having overlap in audience triggered by time and target segmentation. * Increased email acquisition
    Manager of Marketing & Business Analysis 2016 (5 months)
    * Managed all core functionalities on a marketing and revenue generation standpoint. Worked on marketing initiatives hand in hand with the top management team along with the... more existing marketing workforce. * Provided a 18% uplift in revenue month over month along with a 9% decline in spend month over month which helped severely stabilize the previous marketing team's efforts. * Steered the business model away from a high churning free trial model to a lucrative business model based off subscriptio
    Shredz Supplements  Affiliated Companies
    Shredz Supplements Affiliated Companies
    Director of Business Analysis & Strategy 2014 - 2016 (about 2 years)
    Skinny Bunny Tea & Flavorgod - Director of Business Analysis & Strategy * Lead a team of 4 analysts & heading the direct marketing and brand management for five... more brands, the main one being Shredz Supplements. * Work hand in hand with the CEO to develop all sales strategies, product launches, campaign management as well as a full daily review of an 80+ page report filled with analytics, company performance, brand development, avenues of improvement, suggested feedback and website analysis. Provide
    Founder
    Obvi
    Employee
    Shredz Supplements Affiliated Companies, Content IQ, Director of Marketing, Obvi, ALOHA
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Skills
    Acquisitions Bloomberg Brand Management Business Analysis Data Mining Email Facebook Inventory Management Marketing Management Matlab Microsoft Microsoft .NET Microsoft Office Mining MySQL PHP Product Development Recruiting SAS Social Media Spanish language Shopify Shopify Theme Development Facebook Advertising Google Analytics Google Adwords Snapchat advertising
    Locations
    Kearny New York City New Jersey
     
    Q&A
    What's the most useful business-related book you've ever read?

    The world is flat!

    What's your favorite non-business book?

    Farenheit 451

    If money were not an issue, what would you be doing right now?

    Getting further education

    What words of advice would you give your younger self?

    Keep learning

    What's the most creative thing you've ever done?

    Built my own website.

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