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    Rodrigo DeGuzman

    Rodrigo DeGuzman

    Attorney, entrepreneur, and business adviser with over 22 years in marketing, ads, and media @netgravity, @Accipiter, and @adforce. Founder and CEO of @prazo.

    CEO Los Angeles University Of Califor...
    prazo.co
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    Projects
    PrazoCars
    On-demand car leasing, e-commerce
    Founder · Prazo creates a multi-mode transportation scenario (lease, rideshare, flex rentals, on-demand, lifestyle) while charging a single monthly… · More subscription rate for the package. Prazo will deliver a safe and customized car, created for the active and outdoor user in a no haggle manner via the app or desktop.
     
    Experience
    Join me at Axiom!
    4 Open Positions · $80k–$103k/yr
    View Jobs
    Borrow
    Borrow
    Founder 2015 - Present (over 11 years)
    Axiom
    Axiom
    Attorney, engaged at Electronic Arts 2014 - Present (about 12 years)
    structuring, drafting, negotiating, and advising on platform agreements, consulting agreements, inbound technology agreements, and software licensing
    Quinstreet
    Quinstreet
    Associate General Counsel 2012 - 2014 (over 2 years)
    team leadership, management
    Mariposa Media
    Mariposa Media
    Founder, CEO, Founder 2005 - 2008 (almost 3 years)
    Online marketing, email marketing, business development, marketing strategy
    Borrow
    Borrow
    Founder
    Borrow
    Borrow
    Board Member
    Founder
    Borrow, Mariposa Media
    Employee
    Quinstreet, Axiom, Borrow
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
    Borrow
    Mentor
     
    Member
     
    Acquired
     
     
    About
    Achievements

    In 2006, after 10 years in marketing, sales, and business development, I founded Mariposa Media, a company that creates and optimizes email marketing strategies for advertisers. Mariposa Media was acquired by Potero Media in 2008 - I was brought on as SVP of Business Development, Marketing, and Operations.

    In 2012, I joined QuinStreet, a vertical marketing and online media company. As Assoc. General Counsel, I was responsible for drafting, negotiating, and implementing tech and commercial agreements. My legal team was responsible for QuinStreet’s domestic and global legal matters and advised on various company-wide corporate policies.

    In 2014, I joined Axiom as a Transactions Counsel attorney, where I was responsible for structuring, drafting, negotiating, and advising on platform agreements, consulting agreements, inbound technology agreements, and software licensing in support of video game distribution across multiple platforms and devices.

    Describe the most impressive thing you've done.
    Skills
    Legal SEO/SEM PPC Email Marketing Automotive Transportation Licensing Video Games Compliance M&A Structure/Due Diligence Licensing Agreements Contract Negotiations Software Licensing IoT Entertainment Software Personnel Leadership & Development Sales Business Development Advertising Marketing Strategy
    Locations
    Silicon Valley Los Angeles
     
    Education
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