Content Director
Roderick Bauer
I excel in helping clients gain traction, earn customers, launch businesses and products, and communicate with influencers, investors, users, and the press.
I excel in helping clients gain traction, earn customers, launch businesses and products, and communicate with influencers, investors, users, and the press.
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Experience
Real Magic
Director of Digital Marketing and Communications
• Create strategies & tactics for digital marketing, advertising, public relations, social media, and content
• Acquire customers through inbound marketing, including... more PPC advertising with Google AdWords, SEM, content, influencer, email marketing, and social media
• Lead brand marketing strategies, including targeting markets, defining positioning, evaluating metrics, improving user experience, pricing strategy, and creating and executing branding and integrated messaging
• Acquire customers through inbound marketing, including... more PPC advertising with Google AdWords, SEM, content, influencer, email marketing, and social media
• Lead brand marketing strategies, including targeting markets, defining positioning, evaluating metrics, improving user experience, pricing strategy, and creating and executing branding and integrated messaging
Common Cause
Ford-Mozilla Fellow
Ford-Mozilla Fellow in Media and Democracy, advocating for a free, open and accessible Internet for all, slowing media consolidation, and transparency in politics and the... more media.
Advisor
Culinary Institute of America
Adjunct Faculty
Teaching part-time at the CIA at Greystone in the Napa Valley. Especially interested in developments at the intersection of technology and food.
Ramini Mozzarella
Advisor
Alchemedia
Director of Marketing
Aldus
Senior Product Marketing Manager
Marketing Manager
Employee
Advisor
Education
About
Achievements
I have helped launch software and Internet companies, artisan food companies, and restaurants.
As an employee and consultant, I have turned around several companies and products facing stiff market competition and lack of focus. I know how to concentrate on what's important and create clear marketing messages that cut through the noise.
Skills
Locations
Q&A
What's your favorite non-business book?
Dubliners