Product Manager
Building a zero-to-one internal martech tool in the Ads organization. Shaping the way we understand our users and what they want.
Rocio Del Moral
Product Manager @ Google, previously at Amazon. Entrepreneur. Author.
Product Manager @ Google, previously at Amazon. Entrepreneur. Author.
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Experience
Exit
Sr. Product Manager
Creating ways for customers to more easily make repeat purchases of their favorite replenishable items on Amazon.
Sr. Marketing Manager
Driving digital strategies for Artisan acquisition at Amazon Handmade in North America and Europe.
Postal52
Founder, Head of Growth
Responsible for data-driven growth strategies for customers, which include SEO, SEM and growth hacks. Partnering with engineering and marketing teams to execute and measure... more profitable campaigns. Grew revenue from 5 to 7 figures.
Vinq
Founder
Vinq is an influencer marketing platform for Latin America. Responsible for product-market fit and user acquisition.
Founder
Employee
Education
About
Achievements
I am a Product Manager at Amazon since 2017, after selling my share of Postal52 (see below) to my cofounders. At Amazon, I have led the ideation, development, and launch of everyday essentials reorder experiences, including "Your Essentials", "Purchase Reminders", and "Reorder & Save" for Replenishment Services. Today, I lead new product strategies as an end-to-end single-threaded leader. I am the author of "Mentorship: How to Get a Mentor, Become a Mentor, and Drive an Effective Mentoring Relationship" available on Amazon.
After years in the industry, I co-founded Postal52, a digital marketing agency, where I focused my efforts on driving growth for customers through SEO, SEM, and growth hacks. Annual revenue went from five to seven figures. I also saw a need to automate influencer marketing efforts, so I co-created Vinq to connect brands with micro-influencers in Latin America. Went from zero to 1,000+ users and brands.
Describe the most impressive thing you've done.
Skills
Locations
Q&A
What's the most useful business-related book you've ever read?
"The Hard Thing About Hard Things" by Ben Horowitz
What's your favorite non-business book?
"Atlas Shrugged" by Ayn Rand
If money were not an issue, what would you be doing right now?
I would be traveling the world, living for one month in a different city. I would learn as much as possible from that place, its culture, its customs, and I would share it with the world. I would invest in their local entrepreneurial initiatives.
What words of advice would you give your younger self?
Be patient. When you fall down, pick yourself up, dust yourself off and keep going. You'll get there.
Which founders or startups do you most admire?
Founders: Bel Pesce, Elon Musk, Steve Jobs, Jeff Bezos, Rand Fishkin, Priscilla Chan
Startups: Tesla, Fohr Card, Instagram, Soylent
What's your super power?
I read 60+ books a year
What's the best way for people to get in touch with you?
Twitter: @rodelmo
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