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    Robert Toledo

    Robert Toledo

    Native, Mobile, & Social Shopping Product Lead @honey • Head of Product @tradesy • Worked at @shoedazzle, @tenaya-capital • Studied MS&E at @stanford-university

    Head Of Product Los Angeles Stanford University '08
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    Experience
    GigaBrain
    GigaBrain
    Founder, CEO / Intern
    Honey
    Exit
    Honey
    Director of Product Management 2019 - Present (over 7 years)
    Built social shopping team, strategy, and Team Deals cash back shopping experience. (See patent pending for Automatically Coordinated Social Buying via Monitorial Browser... more Extensions)

    Devised strategy and roadmap to build the underlying shopping platform that has enabled 8+ digits of GMV in less than 3 years.

    Determined product data acquisition strategies to enable thousands of retailers to sell through Honey's shopping experience without major integration work.

    Lead product development for Honey's mobile and web shopping destinations.
    Senior Product Manager 2017 - 2019 (about 2 years)
    Product lead for the product catalog team, figuring out how to make 100's of terabytes of shopping data useful to both consumers and merchants.

    Lead development of... more item search that provides quality results across over 150 million items by leveraging cutting-edge image and text based neural networks.

    Built Droplist price watch feature that has allowed Honey to understand over $20 billion of online shopping demand while saving users over $1 billion a year.

    Spearheading Honey's next major product to deliver the Honey experience beyond web browsers and web extensions. Stay tuned ;-)
    Cute  Minds
    Cute Minds
    Founder
    Building @MindfulMarsha, an emotionally intelligent app that help you deal with stress
    Tradesy
    Exit
    Tradesy
    Head Of Product Management 2013 - 2017 (about 4 years)
    UX research and analytics. Luck harvesting. Kanban. AB Testing. SEO. AI and neural networks before they were commoditized. User acquisition + LTV + Financial modeling in Excel.... more Proving to the world that selling online can be as easy as shopping online. 200x monthly GMV over my time at the company
    ShoeDazzle
    ShoeDazzle
    Product Manager 2010 - 2012 (over 1 year)
    Led mobile, referral growth, and on-boarding strategy
    Tenaya Capital
    Tenaya Capital
    Venture Capital Analyst 2008 - 2010 (about 2 years)
    Qualitative and quantitative industry analysis. Led due diligence in semiconductors, comm infrastructure, enterprise software, and consumer internet leading to over $40 million... more in deployed capital. Financial modeling. Liquidation modeling. Teamwork.

    Tenaya Capital is a leading venture capital firm with offices in Menlo Park, California, and Boston, Massachusetts. Founded in 1995 as Lehman Brothers Venture Partners, Tenaya became an independent company in 2009. Over the years Tenaya has raised five funds representing over $1 billion of committed capital, investing it in a wide range of high-growth technology companies including software, consumer Internet, communications, semiconductors, electronics, and cleantech.
    BeAVC
    BeAVC
    Chairman 2008 - 2010 (about 2 years)
    The Bay Area's largest undergraduate venture capital case competition.
    Lehman Brothers Venture Partners
    Lehman Brothers Venture Partners
    Venture Capital Analyst 2007 - 2008 (7 months)
    Founder
    GigaBrain
    Employee
    Tenaya Capital, ShoeDazzle, Tradesy, Honey, Lehman Brothers Venture Partners, BeAVC, Cute Minds
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    Marsha
    AI to help you manage stressful situations
     
    Education
     
    About
    Achievements

    Responsible for quantitative and qualitative research on Tradesy UX, web strategy, testing strategy, ltv analysis, financial modeling, probability theory, and product-dev process

    Describe the most impressive thing you've done.
    Skills
    Mobile E-Commerce User Experience Design Java Kanban MySQL Python scikit-learn HTML5 & CSS3 Growth Hacking SEO Product Management User Experience User Experience Testing
    Locations
    Los Angeles Irvine Santa Monica Silicon Valley
     
    Q&A
    What's the most useful business-related book you've ever read?

    I have three: Antifragile (for overarching strategy), The Lean Startup (for iterative mindset and customer development), and Rework (to keep us all grounded).

    What's your favorite non-business book?

    The Brain by David Eagleman. Fascinating / accessible investigation as to what we understand about the brain and where we might take it.

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