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    Rachel Sheppard

    Rachel Sheppard

    MBA from Santa Clara University, Experience Growing a Global Presence.

    Marketing University of Califor...
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    Experience
    Female Founder Initiative
    Female Founder Initiative
    Founder, Co-Creator 2016 - Present (about 10 years)
    Our goal is to help more women entrepreneurs launch companies around the globe. The Female Founder Initiative (launched in August 2016), has increased the number of female-founded... more Founder Institute portfolio companies from 17% to 31% globally (reaching 34% in Q4 of 2020).
    Founder Institute
    Founder Institute
    Director of Global Marketing 2019 - Present (almost 7 years)
    Global Marketing Manager 2016 - 2019 (almost 4 years)
    As the Global Marketing Manager at the Founder Institute, I am responsible for creating and scaling regional marketing strategies to increase local visibility in the 150+... more cities and 60+ countries.

    My primary responsibilities include creating new digital marketing strategies, implementing region specific marketing campaigns, improving brand awareness, overseeing regional marketing managers, and providing local marketing support.

    I am also the co-founder of the Female Founder Initiative.
    My Kid Has Paws
    My Kid Has Paws
    OWNER/CONTENT CREATOR 2013 - 2019 (over 5 years)
    I am the Owner and Content Creator for My Kid Has Paws. My Kid Has Paws is a pet-focused blog designed to educate pet parents. The primary focus is on pet health, pet rescue,... more and pet products.

    I am the sole creator of blog and social media content. In addition to producing and executing blog posts, I design and employ social media strategies for all of the major social channels. Further, I am the designer for all graphics associated with blog posts and social media channels.
    Dr. Buzby's ToeGrips for Dogs
    Dr. Buzby's ToeGrips for Dogs
    DIRECTOR OF MARKETING 2015 - 2016 (5 months)
    I oversee, create, and implement the content for Dr. Buzby's ToeGrips for Dogs email marketing, social media, and print. I report to the Chief Operating Officer for regular... more objectives regarding marketing and customer service.

    I am responsible for facilitating and developing relationships with veterinary distributors, veterinary wholesalers, and pet industry influencers.
    Mason-McDuffie Mortgage Corp (F/T)
    Mason-McDuffie Mortgage Corp (F/T)
    SOCIAL MEDIA MANAGER 2013 - 2015 (almost 2 years)
    I oversee, create, and implement the content for Mason-McDuffie Mortgage’s social media channels. I handle the development and execution of the social media strategy for many... more of the loan officers in our company. Additionally, I design social media graphics for the company, our loan officers, and real estate partners.
    AireVue
    AireVue
    SOCIAL MEDIA MANAGER 2014 - 2015 (7 months)
    An integral team member of a creatively disruptive marketing firm. As one of the original founders of the company, I was highly involved with business development, business... more strategy, and product creation. Specifically, I created and implemented the content for AireVue’s social media channels. In addition to working on multimedia projects including commercial videos, event media, and photography.
    Rakuten Rewards
    Exit
    Rakuten Rewards
    OFFICE MANAGER 2013 (4 months)
    Fujitsu
    Fujitsu
    FINANCE INTERN 2013 (5 months)
    Founder
    Female Founder Initiative
    Employee
    Rakuten Rewards, Founder Institute, Fujitsu, AireVue, Dr. Buzby's ToeGrips for Dogs, My Kid Has Paws, Mason-McDuffie Mortgage Corp (F/T)
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    While working full-time and completing an MBA, I built a blog and social following totaling more than 5,000 active community members, and created content for industry experts like Victoria Stilwell.

    Describe the most impressive thing you've done.
    Skills
    Adobe Illustrator Adobe InDesign Adobe Photoshop Adobe Premiere Content Management Email Google Analytics Leadership Management Marketing Management Microsoft Microsoft Windows Real Estate Scheduling Software Teamwork Video Mailchimp Hootsuite BufferApp
    Locations
    San Francisco Bay Area
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