Interactive Advertising Bureau
Founder
Achievements
Rich was Founding Chairman of the Interactive Advertising Bureau in 1996, ran sales at Starwave Corporation (ESPN.com) and was General Partner at WaldenVC.
He started his career at ad agency NW Ayer in NY, working with clients P&G, AT&T and 7UP.
He received ad:tech’s Industry Achievement Award, the IAB’s lifetime achievement award and was inducted in Ad Age’s Interactive Hall of Fame.
USA Today called Rich the “Johnny Appleseed of online advertising”.
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What I'm Looking For
Startups in programmatic, mobile and video advertising, including online publishers.
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