Employee
Rahul Bafna
Product Manager with extensive experience in data management, audience analytics, digital advertising and machine learning algorithms.
Product Manager with extensive experience in data management, audience analytics, digital advertising and machine learning algorithms.
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Experience
Employee
DoubleClick
Employee
Drawbridge
VP of Product Management & Partnerships
Product Management Partnerships
San Francisco Vice President
Drawbridge
Head of product / Sr. Director, Product Management
cross-device identity and programmatic advertising solution overseeing product development product marketing and user experience teams. * Negotiated licensing terms and led... more technology integration for 50+ strategic industry partnerships and product licensing deals. Represented company at numerous industry speaking events related to identity management attribution analytics consumer privacy and more. Flurry (acquired by Yahoo!)
Mobile Advertising
Employee
* Product lead for analytics-driven mobile ad platform, with publisher ad-serving, network mediation and programmatic demand-side platform capabilities. * Established and... more grew Flurry's New York office across product, engineering & sales.
Google DoubleClick
Lead Product Manager
Display Advertising
Employee
EMEA * Product development lead for new AdSense publisher network product, introducing major improvements in functionality, usability and speed. * Managed EMEA market product... more development for various display advertising products, including DoubleClick, Teracent, & Invite Media.
Senior Product Manager, DoubleClick Ad Exchange
* Developed product vision for global auction-based online ad marketplace, including industry-first implementation of real-time bidding. * Managed engineering development... more on Google & DoubleClick technology platforms, with multiple teams across 4 countries. DealerTrack New York
Sales Solutions
Senior Product Manager
* Managed development, launch and sales of company's fastest selling product and developed industry first real-time auction platform for customer leads. * Negotiated licensing... more terms with several automotive data partners.
Goodyear
Marketing Manager
Dunlop Tires
Employee
* Managed annual marketing plans and revenue forecasts for $300mm tire brand with 600+ SKUs and global production facilities. * Implemented pricing & supply chain optimizations... more driving $10mm in annual profit.
Various Engineering
Marketing Planning
Vehicle Integration Engineer: benchmarking and evaluation of vehicle dynamics
NVH and craftsmanship of Lincoln LS. Led vehicle through factory production and marketing/press launches. * Marketing Analyst: proposed pricing and standard feature content... more for 1999 Mustang. * Business Analyst: evaluated financial & manufacturing feasibility of future vehicles. * Launch Engineer: responsible for production of door assembly on 1997 F-series truck.
Employee
roles
Employee
Education
About
Achievements
I’ve progressed in my career developing products using a range of technologies for use in both online and mobile environments, across a variety of applications - probabilistic models based on big-data algorithms, large-scale data analytics and programmatic advertising. I also have prior experience in the automotive industry, both in engineering and business roles. Having worked at both large companies and small startups, I enjoy wearing many hats - at Drawbridge, I oversaw Product Development, User Experience, Product Marketing and Strategic Partnerships. I truly thrive in an environment where no two work days are the same, juggling multiple projects and priorities, and thinking deeply about solutions to complex problems.
Describe the most impressive thing you've done.
Skills