Vice President of Sales, Head of Brand Solutions
Employee #80 hire — initiated Yelp New York office launch (opened two subsequent NY offices in 8 years as we scaled local + national sales efforts), taking Yelp from an 80... more person VC-backed hipster city guide w/ minimal annual revenue (~$5MM/year) through IPO to a 4,000 employee publicly traded unicorn w/ a $3B+ market cap.
⭐ Founding member of Yelp Culture Club & Yelp Employee Elite — ensuring the company had a winning culture that was inclusive and comprehensive in all things related to being an employee at Yelp.
⭐ Founding group of early Yelp employees that created YSDP (Yelp Sales Development Program, including on-boarding, training and playbook for local sales team) that has since been implemented for entire global Yelp sales force as Yelp University sales & success training and enablement.
⭐ Piloted & scaled enterprise advertising sales growth efforts (scaling local search products to national enterprise clients) prior to National division splitting into two separate divisions - National Sales & Brand Solutions.
⭐ Launched Yelp European national sales, adjusting domestic Yelp sales playbook to international efforts, selling enterprise search/display products in all European markets.
⭐ Promoted to Vice President Head of Brand Solutions, managing sales org, reporting directly to Yelp's Chief Operations Officer:
• Oversaw recruitment efforts, training curriculum, building a winning team culture.
• Managed P&L w/ consistent YoY revenue growth.
• My team connected the worlds largest mid-market, franchise and enterprise companies with Yelp's audience of active consumers through paid-sponsorships, integrated partnerships & paid advertising solutions (mobile, display, data, search, directory & native).
• Built & scaled operations, mobile and programmatic advertising sales teams from ground up, growing areas of revenue and support.
⭐ Founding member of Yelp Culture Club & Yelp Employee Elite — ensuring the company had a winning culture that was inclusive and comprehensive in all things related to being an employee at Yelp.
⭐ Founding group of early Yelp employees that created YSDP (Yelp Sales Development Program, including on-boarding, training and playbook for local sales team) that has since been implemented for entire global Yelp sales force as Yelp University sales & success training and enablement.
⭐ Piloted & scaled enterprise advertising sales growth efforts (scaling local search products to national enterprise clients) prior to National division splitting into two separate divisions - National Sales & Brand Solutions.
⭐ Launched Yelp European national sales, adjusting domestic Yelp sales playbook to international efforts, selling enterprise search/display products in all European markets.
⭐ Promoted to Vice President Head of Brand Solutions, managing sales org, reporting directly to Yelp's Chief Operations Officer:
• Oversaw recruitment efforts, training curriculum, building a winning team culture.
• Managed P&L w/ consistent YoY revenue growth.
• My team connected the worlds largest mid-market, franchise and enterprise companies with Yelp's audience of active consumers through paid-sponsorships, integrated partnerships & paid advertising solutions (mobile, display, data, search, directory & native).
• Built & scaled operations, mobile and programmatic advertising sales teams from ground up, growing areas of revenue and support.
