Senior Product Marketing Manager
Prajanma Singh
Ex-Googler. Angel Investor @ Breadcrumb.vc. Senior Product Marketing Manager @ App Annie.
Ex-Googler. Angel Investor @ Breadcrumb.vc. Senior Product Marketing Manager @ App Annie.
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Experience
Account Manager
* Responsible for renewals by driving product adoption across multiple teams/processes to improve marketing ROI for clients * I was among their first 10 hires and was also... more in charge of product management led user research along with CTO and lead designer to conceptualise MVP and for feature prioritisation
Account Manager, UK/I Google Premier Partners
* I supported a portfolio of GBP 14 million quarterly and was responsible for driving adoption of Google advertising solutions for some of the largest resellers in the UK/I... more region * Held the coveted title of 'AdWords Guru' identified knowledge gap in over 20 agencies and resellers across Europe and delivered regular on-site training & EMEA-wide webinars * Led launch of an internal tool to analyse mobile adoption rate for SMBs leading to 30% increase in mobile opt-in across the portfolio * I led
AXIS BANK
Product Manager, Premium Debit Cards
* Owned multi-channel campaigns using direct marketing, print, and OOH media to increase festive season interchange revenue by 25% YoY * Identified gap in the market for full... more feature premium card and led launch by collaborating across different functions increased portfolio size by 7% by driving adoption campaign across India * Recognized as top 5% performer for driving 25% revenue growth in Premium Cards portfolio worth GBP 4 million
hdfc bank
Product Manager - Debit Card Interchange Income
* Managed portfolio worth GBP 2.4 million increasing yoy revenue by 35% I was promoted within a year based on strong performance
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Achievements
Developed go-to-market strategy to deliver pipeline of GBP 28 million in 2018 contributing to revenue growth of 22% yoy
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