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    Peter Bordes

    Peter Bordes

    Entrepreneur • Founder • CEO • Board Member • Investor, Managing Partner Trajectory Ventures investing in disruptive innovators driving digital transformation

    Angel New York City New England College '86
    trajectoryventures.vc
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    Experience
    Trajectory Ventures
    Trajectory Ventures
    Founder, Managing Partner 2012 - Present (over 14 years)
    Our mission is to advance disruptive innovation driving global digital transformation.
    We invest in and collaborate with entrepreneurs, innovators, and out-of-the-box thinkers,... more building technology that transforms industries in the digital age.
    Trajectory ALPHA Acquisition
    Exit
    Trajectory ALPHA Acquisition
    CEO 2021 - 2023 (over 2 years)
    We are Trajectory ALPHA Acquisition Corp. TCOA: NYSE
    A Special Purpose Acquisition Company team of operators for operators.
    Investing in disruptive technology across... more sectors. Assembled to accelerate your company's trajectory.
    Fraud.net
    Fraud.net
    Member Board of Directors 2018 - Present (over 8 years)
    Making every digital transaction safe.

    Fraud.net is a leader in AI-powered enterprise risk intelligence. Its award-winning fraud detection platform helps digital businesses... more to quickly identify transactional anomalies and pinpoint fraud using artificial intelligence, big data and live-streaming visualizations. Fraud.net’s platform was designed to combat hard-to-detect fraud at digital enterprises in the e-commerce, travel and financial services sectors. Its unified algorithmic architecture combines: 1) cognitive computing/deep learning, 2) collective intelligence, 3) rules-based decision engines, and 4) streaming analytics to detect fraud in real-time, at scale.

    Fraud.net is the only cloud-based “glass-box” system, offering a full and transparent presentation of the data, statistics and contextual variables to help organizations simultaneously reduce risk and optimize business processes. Enterprises can simplify their fraud management, defending against different types of fraud through one unified solution. Our team is made of up of dozens of dedicated professionals, many with decades of deep experience in e-commerce, financial services, data science and advanced technology, which together with the intelligence of a global network of collaborative enterprises, can help save your business from critical attacks and losses.
    syncware
    syncware
    Investor & Board of Directors 2022 - Present (over 4 years)
    Supply chain automation. syncs orders, inventory, and fulfillment between your sales channels (marketplaces, rep systems, EDI, etc.) to your internal systems (warehouse, ERP,... more etc.).
    Vanta
    Vanta
    Board of Directors & Investor 2022 - Present (about 4 years)
    Vanta is a youth esports development platform that works with schools and community organizations to provide a digital esports platform, competitive esports leagues, and expert... more coaching and programming to kids ages 8-18.
    Kubient
    Kubient
    Board of Directors 2019 - Present (over 7 years)
    Advertising across all channels should be easy, effective, transparent, and protected from fraud. We power our customer's success with our innovative technology, white-glove... more services, and results-driven approach. Agencies and brands alike want to reach omnichannel audiences across all platforms in a fraud-free environment. That’s what we do; build and curate audiences using the power of AI and Machine Learning.
    CEO 2019 - Present (over 7 years)
    Advertising across all channels should be easy, effective, transparent, and protected from fraud. We power our customer's success with our innovative technology, white-glove... more services, and results-driven approach. Agencies and brands alike want to reach omnichannel audiences across all platforms in a fraud-free environment. That’s what we do; build and curate audiences using the power of AI and Machine Learning.
    Beasley Media
    Beasley Media
    Member Board of Directors 2016 - Present (almost 10 years)
    Beasley Broadcast Group NASDAQ: BBGI offerings music, news, information and entertainment to over 7.7 million listeners weekly from 53 stations in twelve radio markets across... more the United States. In each of our markets, we aim to provide the very best radio & digital media experience to both listeners and advertisers. From entertaining formats to exciting promotions and vital community service, Beasley Broadcast Group stations define radio excellence.
    Logiq
    Logiq
    Board of Directors 2023 - Present (over 3 years)
    Logiq provides innovative ways to target, engage, and influence online consumers. At Logiq, we help small- to medium-sized agencies create and optimize their marketing strategy... more through accessible and powerful software and client-first services. Logiq believes in making marketing accessible, affordable, and transparent through constant campaign optimization and client education.
    MediaJel
    MediaJel
    Board of Directors 2021 - 2023 (over 2 years)
    Digital Marketing platform for regulated brands – it’s our thing. We’re the #1 AdTech built for Programmatic Advertising, SEO, SEM, Web Services. Our compliant data management... more and SaaS solutions help brands engage ideal target consumers and curate valued, brand-safe relationships at every stage of the digital buyer’s journey.
    hoo.be
    hoo.be
    Board Member 2017 - Present (over 9 years)
    MainBloq
    MainBloq
    Founder, Founder & Chairman 2018 - Present (almost 8 years)
    Connect once, trade everywhere, with leading high-performance trade execution API infrastructure for digital assets. The all-in-one platform for digital currency trading API... more infrastructure.
    Plug and play tools that enable cryptocurrency traders and digital asset institutions to transact efficiently, and manage assets effectively and reliably with frictionless connectivity.
    Fernhill
    Fernhill
    Board of Directors 2021 - Present (almost 5 years)
    Fernhill Corp is a diversified technology holding company that is publicly traded on OTC Markets under the symbol: FERN. We are developing technologies and making strategic... more acquisitions in Blockchain/Crypto, mobile apps, SaaS and FinTech
    TruVest
    TruVest
    Founder
    Ocearch
    Ocearch
    Board Member
    Mediatrust
    Mediatrust
    CEO & Co-Founder 2004 - 2011 (about 7 years)
    The leading real-time performance marketing ad exchange. During Mr Bordes tenure as Mediatrust CEO the company was named the 9th fastest-growing US company in 2009 & 2010... more by Inc. 500 , and #1 Performance Marketing Network 2009 by Revenue Performance Magazine.
    Greater Media
    Greater Media
    Board Member
    Women Innovate Mobile (WIM) Accelerator
    Women Innovate Mobile (WIM) Accelerator
    Advisor
    oneQube
    oneQube
    Founder, Chairman 2011 - 2019 (about 8 years)
    Citelighter
    Exit
    Citelighter
    Advisor
    Entrepreneurial Advisory Network
    Entrepreneurial Advisory Network
    Advisor
    RevTrax
    Exit
    RevTrax
    Advisor 2011 - 2021 (over 10 years)
    Promoboxx
    Promoboxx
    Advisor
    PeekYou
    PeekYou
    Board Member 2010 - 2018 (over 8 years)
    Founder
    oneQube, TruVest, MainBloq
    Employee
    Mediatrust, Fernhill, MediaJel, Logiq, Beasley Media, Kubient, Vanta, syncware, Fraud.net, Trajectory ALPHA Acquisition, Trajectory Ventures
    Investor
     
    Incubator
     
    Advisor
    Promoboxx, Citelighter, Entrepreneurial Advisory Network, Women Innovate Mobile (WIM) Accelerator, RevTrax
    Attorney
     
    Board Member
    PeekYou, Ocearch, Greater Media, hoo.be
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    Projects
    [AMP] Cloud-Based Digital Audience Management Platform
    Build, manage and market to digital audiences
    The worlds first cloud-based [AMP] enables you to develop, manage and market to custom digital audiences.
    Startups to Fortune 500 companies use [AMP] to… · More build big data audience databases and develop highly customized audience so they are able to analyze, optimize and reach them by understanding the who, what and how.

    oneQube’s [AMP] platform is powered by our proprietary Audience Graph, a fully segmented dynamic dataset of digital personas including their interests, social media profiles and employment history. Capabilities include:

    – Audience Data Warehousing – host and manage your audience data.
    – Audience Analytics – Know your audience segments down to the individual audience participant level with big data audience analytics.
    – Data Enhancement – using a single audience kernel such an email, hash address or @Handle [AMP] can enhance it with hundreds of data elements.
    – Audience Licensing – run audience queries of your target audience against our 350m Audience Graph database and target them with your content or ads.
    – Social Listening – Listen and build real-time databases of your audience. Manage and analyze your followers in searchable segmentable databases.
    – Look-alike Audiences – use your audience data segments to built look-alike audiences from our 350m Audience Graph database or export to Facebook ads.
    – Cross-network targeting & re-targeting – Use audience data segments to target across networks.

    Analyze audience segments down to the individual audience participant level. Data profiles allow users to:

    – Market to them based on their self-identified preferences.
    – Build relevant, highly engaged communities.
    – Inform content creation.
    – Extend marketing reach with look-alike audiences.
    Eder Holguin
    With Eder Holguin
     
    About
    Achievements

    Taking a company from an idea to being the Inc 500 9th fastest growing company in the USA.

    Lead Kubient as CEO from private to public IPO on the NASDAQ in the middle of the COVID pandemic.

    Investing in the seed stage of unicorn companies such as TripleLift, and Local Mind which was acquired by Airbnb.

    Founding member and Chairman of the PMA Performance Marketing Association.

    Describe the most impressive thing you've done.
    Skills
    Email Marketing Social Media Marketing Optimization Product Development Affiliate Marketing Online Marketing Web Analytics Social Media Digital Marketing Lead Generation E-Commerce Conversion Optimization Online Lead Generation Marketing Strategy Analytics Ad Exchanges Digital Strategy Blogging Direct Marketing Viral Marketing Online Branding Landing Page Optimization Advertising Blog Marketing Creative Development Digital Media Business Development Social Strategy Community Management Community Building Community Engagement Brand Building Brand Development UI/UX Design Business Strategy Sales Strategy and Management Business Strategies Product Strategy Growth Strategy and Execution Branding Leadership
    Locations
    New York City United States San Francisco Silicon Valley
     
    Q&A
    What's the most useful business-related book you've ever read?

    Good to Great

    What's your favorite non-business book?

    Heart of the Sea

    If money were not an issue, what would you be doing right now?

    Saving the planet

    What words of advice would you give your younger self?

    Trust your instincts

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