Founder
Locations
Paul Towers
3x Startup Founder & passionate supporter of startup ecosystems. Started my 1st business as 16 y/o student. Sold 2nd business after 3yrs & currently onto 3rd.
3x Startup Founder & passionate supporter of startup ecosystems. Started my 1st business as 16 y/o student. Sold 2nd business after 3yrs & currently onto 3rd.
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Experience
University of Sydney
Advisor
Startup Soda
Founder
A daily hand curated email of the best news, blog posts and tactical resources from Australian Startups, Founders & VC's.
PlanMyMeal
Advisor
Founder
Employee
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About
Projects
The Beta for Task Pigeon was successfully launched
The beta version of Task Pigeon successfully launched with around 150 people accessing our application in the first few days.
Insight on recruiting technical talent
After validating the idea for Task Pigeon we utilised Angel List to identify and recruit the technical talent required to build the MVP.
Task Pigeon is now publicly available and out of beta
Task Pigeon successfully launched out of beta with a number of new features to help you track, manage and collaborate on everyday tasks.
Task Pigeon now supports list view
The central hypothesis for Task Pigeon has always been that there isn't a one size fits all approach when it comes to task management. Our vision started… · More with the "task tile" view. We are pleased to announce that we now have a list view for task management.
Launch of Task Pigeon V3
Launch of the new Task Pigeon app
User Acquisition, Marketing & Pricing Models
Startup Consultant · Startup Engine assisted John with a review of the flatmate website, future monetisation strategies and provided insight into… · More future marketing channels to investigate. In particular, we analysed the revenue potential of the proposed monetisation strategy and suggested features that could be incorporated into a premium listing/profile
Key areas of work included:
- Review of existing website and competition.
- Analysing the proposed monetisation strategy.
- Identifying additional benefits/features to include in premium listings.
- Reviewing existing content marketing (blog) content and creating a strategy to engage with a more defined audience.
- Identifying additional marketing and growth hacking opportunities with a focus on emerging social media channels.
Testimonial: "We recently engaged Paul to undertake a sense check of our website. I must say straight up that Paul is no amateur. His thoroughness, and candour provided us with an extremely valuable review which we have taken on board to implement the findings. Paul was very attentive to our requirements and provided a very professional consultation. I would have no hesitation in working with Paul again and I am glad to have the opportunity to provide this recommendation. I'm happy to be contacted further." - John Stericker
Key areas of work included:
- Review of existing website and competition.
- Analysing the proposed monetisation strategy.
- Identifying additional benefits/features to include in premium listings.
- Reviewing existing content marketing (blog) content and creating a strategy to engage with a more defined audience.
- Identifying additional marketing and growth hacking opportunities with a focus on emerging social media channels.
Testimonial: "We recently engaged Paul to undertake a sense check of our website. I must say straight up that Paul is no amateur. His thoroughness, and candour provided us with an extremely valuable review which we have taken on board to implement the findings. Paul was very attentive to our requirements and provided a very professional consultation. I would have no hesitation in working with Paul again and I am glad to have the opportunity to provide this recommendation. I'm happy to be contacted further." - John Stericker
Idea Validation, Marketing & Pricing Structure
Startup Consultant · Startup Engine assisted Harshit prior to the launch of PlanMyMeal. In particular we focused on idea validation and early stage… · More marketing of the landing page and concept. We also provided insight on future strategic moves.
Key areas of work included:
- Creating a framework for idea validation.
- Providing feedback on the existing landing page for the concept.
- Analysing future revenue streams.
- Identifying growth hacking and early stage marketing opportunities to help achieve product market fit and gain early revenue.
- Providing feedback on existing marketing initiatives and how these could be utilised to further validate and refine the idea.
Testimonial: "Paul helped in refining the early execution plan and long-term vision for PlanMyMeal. He offered very practical and immediately actionable steps to improve upon our execution. With his prior experience in setting up successful digital and physical businesses he possesses the breadth and depth for advising an early-stage startup. Paul is great at explaining complex strategies at a level that startup novices would understand easily." - Harshit Sekhon
Key areas of work included:
- Creating a framework for idea validation.
- Providing feedback on the existing landing page for the concept.
- Analysing future revenue streams.
- Identifying growth hacking and early stage marketing opportunities to help achieve product market fit and gain early revenue.
- Providing feedback on existing marketing initiatives and how these could be utilised to further validate and refine the idea.
Testimonial: "Paul helped in refining the early execution plan and long-term vision for PlanMyMeal. He offered very practical and immediately actionable steps to improve upon our execution. With his prior experience in setting up successful digital and physical businesses he possesses the breadth and depth for advising an early-stage startup. Paul is great at explaining complex strategies at a level that startup novices would understand easily." - Harshit Sekhon
Pricing Structure, User Acquisition, Marketing & Partnership
Startup Consultant · Startup Engine assisted Docustream following their initial launch. We reviewed their sales to date, landing page and pricing… · More strategy and put forward ideas and solutions to assist with getting cut through in the market.
In addition to that we looked at potential marketing and partnership opportunities that would allow Docustream to more fully integrate into the Australian startup ecosystem.
Key areas of work included:
- Review of current sales and the existing pricing model.
- Proposing alternative pricing structures to attract early stage startups with the view to up-selling and cross-selling over time.
- Identifying additional benefits/features to include in premium priced plans.
- Developing a strategy for marketing and partnership opportunities within the Australian startup ecosystem to increase brand awareness.
Testimonial: "Paul is an astute startup advisor who has advised me on my legal documents platform, DocuStream (www.docustream.com.au). He provided me with some fantastic insights and advice for which I am most grateful for. Paul's deep understanding of the startup sector is extremely impressive and I would have no doubt in recommending Paul to anyone seeking advice on launching a startup in the Australian startup ecosystem."
- Alan Arnott
In addition to that we looked at potential marketing and partnership opportunities that would allow Docustream to more fully integrate into the Australian startup ecosystem.
Key areas of work included:
- Review of current sales and the existing pricing model.
- Proposing alternative pricing structures to attract early stage startups with the view to up-selling and cross-selling over time.
- Identifying additional benefits/features to include in premium priced plans.
- Developing a strategy for marketing and partnership opportunities within the Australian startup ecosystem to increase brand awareness.
Testimonial: "Paul is an astute startup advisor who has advised me on my legal documents platform, DocuStream (www.docustream.com.au). He provided me with some fantastic insights and advice for which I am most grateful for. Paul's deep understanding of the startup sector is extremely impressive and I would have no doubt in recommending Paul to anyone seeking advice on launching a startup in the Australian startup ecosystem."
- Alan Arnott
Idea Validation, MVP & Launch Strategy
Startup Consultant · Startup Engine assisted Johanna with a review of her proposed startup idea. In particular, we focused on identifying competition… · More in the marketplace and working out an appropriate strategy to test and validate the idea in the real world. We also put forward a number of proposed marketing campaigns and strategies with a focus on content and influencer marketing.
Key areas of work included:
- Reviewing the proposed startup idea and launch strategy.
- Analysing existing competition in the marketplace to identify a niche in which the company could operate.
- Developing a framework to test and validate the idea in the real world and before committing 100% of the capital to the project.
- Advising how to launch an MVP for a significantly smaller investment than what was proposed by a third party developer.
- Identifying marketing opportunities for pre and post launch.
Testimonial: "Paul provided insightful and timely advice during the idea formation and concept stage of my startup, Nothing to Wear. My most pressing issue was how to validate the idea and secure initial customers. As a non-technical founder the initial costs to just get started were beyond my budget. Paul provided a much simpler, straight forward approach that allowed me to validate the potential of my idea in a shorter period of time and at a much lower level of risk." - Johanna Harris
Key areas of work included:
- Reviewing the proposed startup idea and launch strategy.
- Analysing existing competition in the marketplace to identify a niche in which the company could operate.
- Developing a framework to test and validate the idea in the real world and before committing 100% of the capital to the project.
- Advising how to launch an MVP for a significantly smaller investment than what was proposed by a third party developer.
- Identifying marketing opportunities for pre and post launch.
Testimonial: "Paul provided insightful and timely advice during the idea formation and concept stage of my startup, Nothing to Wear. My most pressing issue was how to validate the idea and secure initial customers. As a non-technical founder the initial costs to just get started were beyond my budget. Paul provided a much simpler, straight forward approach that allowed me to validate the potential of my idea in a shorter period of time and at a much lower level of risk." - Johanna Harris
User Onboarding, Launch Strategy & Marketing
Startup Consultant · Startup Engine assisted Jason with the relaunch of his mobile app Whodini. A key focus was identifying a core user group and… · More ensuring that a targeted ad campaign could be run to attract and retain users within this chosen demographic.
Key areas of work included:
- Reviewing the existing on boarding process and suggesting changes to maximise the potential for viral sign ups.
- Advising on a marketing strategy to maximise the effectiveness of the marketing budget.
- Narrowing the focus of the marketing efforts to ensure that the app had a value proposition and a higher chance of being relevant to the target audience when they first signed up.
- Advising on the various sources on the internet where the app could be listed to get some initial users (i.e. Product Hunt) and the best strategies for each of these platforms.
Testimonial: "We recently engaged Paul to look at our advertising campaign for the launch of our app “Whodini”. During an in-depth conversation with Paul he put together an effective marketing strategy to maximise the use of our budget, ensure we reached a highly targeted audience, and positioned our app for referral sign ups from new users. We are very grateful for Paul's advice on how to market the app, and on which users we should look to target through our Facebook and Instagram campaign. His knowledge and guidance proved to be extremely effective and I would highly recommend other Startups reach out to Paul for insight and advice on their own marketing campaigns." - Jason Silver
Key areas of work included:
- Reviewing the existing on boarding process and suggesting changes to maximise the potential for viral sign ups.
- Advising on a marketing strategy to maximise the effectiveness of the marketing budget.
- Narrowing the focus of the marketing efforts to ensure that the app had a value proposition and a higher chance of being relevant to the target audience when they first signed up.
- Advising on the various sources on the internet where the app could be listed to get some initial users (i.e. Product Hunt) and the best strategies for each of these platforms.
Testimonial: "We recently engaged Paul to look at our advertising campaign for the launch of our app “Whodini”. During an in-depth conversation with Paul he put together an effective marketing strategy to maximise the use of our budget, ensure we reached a highly targeted audience, and positioned our app for referral sign ups from new users. We are very grateful for Paul's advice on how to market the app, and on which users we should look to target through our Facebook and Instagram campaign. His knowledge and guidance proved to be extremely effective and I would highly recommend other Startups reach out to Paul for insight and advice on their own marketing campaigns." - Jason Silver
Developing An MVP, Cofounders & Idea Validation
Startup Consultant · Startup Engine assisted Warwick with the business plan and pitch document for his business Eccentricity Shoes. This was due to… · More some initial investor interest in his company. In particular we looked at how to structure the document to show a coherent plan moving forward and provided some additional insight on validating the idea, early stage marketing and how to scale beyond the MVP stage.
Key areas of work included:
- Analysing the business model and pricing strategy.
- Advising on how to validate the idea and gain feedback from a core group of initial customers.
- Reviewing existing marketing material and ideas and providing additional suggestions to assist with the launch and ongoing marketing efforts of the business.
- Providing feedback on the pitch document and providing feedback on how to engage with current and future investors.
- Discussing how to bring on a technical co-founder and/or manage relationships with third party developers.
Testimonial: "Paul was a great help in getting my business plan polished for my startup, Excentricity Shoes. He reviewed my current business concept and provided a number of recommendations on validating the idea, early stage marketing and structuring proposals to potential partners. Working with Paul was very valuable and I will continue to use his recommendations to guide me and my startup as I move forward with its development. " - Warwick Donaldson
Key areas of work included:
- Analysing the business model and pricing strategy.
- Advising on how to validate the idea and gain feedback from a core group of initial customers.
- Reviewing existing marketing material and ideas and providing additional suggestions to assist with the launch and ongoing marketing efforts of the business.
- Providing feedback on the pitch document and providing feedback on how to engage with current and future investors.
- Discussing how to bring on a technical co-founder and/or manage relationships with third party developers.
Testimonial: "Paul was a great help in getting my business plan polished for my startup, Excentricity Shoes. He reviewed my current business concept and provided a number of recommendations on validating the idea, early stage marketing and structuring proposals to potential partners. Working with Paul was very valuable and I will continue to use his recommendations to guide me and my startup as I move forward with its development. " - Warwick Donaldson
We announced our upcoming beta on BetaList
Track, manage & collaborate on everyday tasks Task Pigeon is the simple solution to create, assign and manage the tasks you and your team works on each… · More day. Simple, and easy to use, the dashboard provides an intuitive overview of the tasks that matter to you, or the team you manage.