Product - Head of Apps
At Cars.com, the leading automotive digital marketplace in the US, I contributed to transforming the car buying journey through an innovative & award winning app experience.
•... more Led the Cars.com Mobile App department’s product strategy, growth & execution, growing revenues from $50M (at hiring) to $125M+.
• Took the iOS & Android Apps from #4 in Car Shopping, to the #1 Car Shopping Apps in the world in 18 months.
• Founded & led the lifecycle marketing team, revolutionizing our email & push marketing programs, increasing revenue $25M, while saving $1.5M.
• Launched Cars’ first “Personalization” product, utilizing AI / ML to create a proprietary ‘recommendation’ algorithm.
• Created the most profitable national ad product, resulting in $2M+ Annual Net Revenue,
• Increased overall leads by 125%, vehicle views by 70%, & lead conversion by 65% (as web decreased 25%) through product & marketing initiatives.
•... more Led the Cars.com Mobile App department’s product strategy, growth & execution, growing revenues from $50M (at hiring) to $125M+.
• Took the iOS & Android Apps from #4 in Car Shopping, to the #1 Car Shopping Apps in the world in 18 months.
• Founded & led the lifecycle marketing team, revolutionizing our email & push marketing programs, increasing revenue $25M, while saving $1.5M.
• Launched Cars’ first “Personalization” product, utilizing AI / ML to create a proprietary ‘recommendation’ algorithm.
• Created the most profitable national ad product, resulting in $2M+ Annual Net Revenue,
• Increased overall leads by 125%, vehicle views by 70%, & lead conversion by 65% (as web decreased 25%) through product & marketing initiatives.
