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    Par Gandhi

    Par Gandhi

    REVENUE MARKETING, GROWTH STRATEGIST, DIGITAL MARKETING, B2B, DTC, DEMAND GENERATION, PLG, SLG

    Entrepreneur Austin University of Michiga...
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    Experience
    PhotoShelter
    PhotoShelter
    VP Revenue Marketing 2019 - 2021 (over 2 years)
    • Own end-to-end demand generation for both B2C and B2B products. • Currently lead a team that owns all insights, reporting and sales operations, leveraging close partnerships... more with
    sales and product leadership to make swift and effective business decisions.
    • Performed deep analyses and due diligence for M&A, private equity investment, and long-term strategic growth.
    • Led the organizational shift to data-first thinking, installing a mindset across marketing, product and sales.
    A Cloud Guru
    A Cloud Guru
    VP OF MARKETING 2017 - 2019 (over 1 year)
    • Set new benchmarks in B2C and B2B growth for online training subscription service in the face of stiff competition, creating a powerfully synchronous marketing-sales-feedback... more loop with deep analytics hardwired in. Increased B2C bookings 77% YOY while simultaneously launching B2B marketing, increase MQL/opportunity volume and value greater than 100% QoQ. Maintained full P&L responsibility for performance marketing, owned $2.5M annual budget, and decreased CAC 70% in less than 12 months.
    THE STRAITS
    THE STRAITS
    STARTUP MARKETING AND STRATEGY CONSULTANT 2006 - 2017 (about 11 years)
    • Tapped as Interim VP Marketing and Strategy for innovative SaaS solution operating within the Commercial Real Estate sector, cutting CPL by 40% through a series of targeted... more funnel improvements combined with a full build-out and synchronization of marketing and sales operations. Led end-to-end Salesforce implementation.
    • Supported large-scale Digital Transformation effort within the Financial Services sector for Fortune 100 BPO firm.
    • Various additional roles.
    Getty Images
    Getty Images
    DIRECTOR OF DIGITAL MARKETING AND STRATEGY 2011 - 2013 (almost 2 years)
    • Increased competitiveness and ROI of global marketing for Thinkstock monthly subscription product, building out both inbound and outbound sales while leading global Sales... more and Marketing teams to over 40% YOY revenue growth. Recognized 2013 as the strongest business in Getty's portfolio based on top-line.
    Nokia
    Nokia
    SENIOR MARKETING MANAGER, OVI/OVI.COM 2008 - 2013 (about 5 years)
    • Established a viable global consumer CRM strategy for Nokia services, guiding team in developing SharePoint-based CMS platform complete with deep analytics. Urged and championed... more cross-promotion of consumer services, resulting in 60% increase in cross-service activations in 2009 (20% over target).
    • Coordinated execution across 20+ international markets using both local field teams and global vendors for execution.
    Walt Disney
    Walt Disney
    MARKETING MANAGER, WALT DISNEY INTERNET GROUP 2001 - 2004 (almost 3 years)
    • Realized the benefits of split testing with email/database marketing ops, 20% gain in leads YOY. Developed custom integrated marketing programs for global sponsors such... more as HP and GM.
    Literati
    Literati
    VP Marketing 2024 - 2025 (7 months)
    Led marketing through a significant transition however company funding ran short so my time ended quicker than anticipated.
    Prudential Financial
    Prudential Financial
    Head of Growth Marketing 2022 - 2024 (about 2 years)
    • As part of the Stages for Retirement startup launch team, I led a 700%+ increase in monthly lead opportunities over 18 months by optimizing traffic sources, marketing mix... more modeling, and conversion rate optimization. This led to revenue that exceeded annual goals by 35%.
    • Spearheaded go-to-market plan for Retirement Location Planner, Prudential's GenAI tool built to leverage SEO traffic and social engagement. This led to 40% increase in lead conversion.
    • Delivered fully-integrated cross-channel campaigns by orchestrating creative, digital, and agency teams, surpassing revenue goal by over 30% and making a substantial positive impact on business growth.
    • Decreased average CAC by over 70% through strategic analyses and prioritizing specific lead generation and sales tactics, resulting in significant cost savings and improved ROI for performance media.
    • United disparate cross-functional groups into a cohesive, innovative agile working team, resulting in 60% increase in output and 2x increase in delivery velocity.
    • Coach, mentor, and empower a high performing team to embrace authority and ownership. I provide a platform for my team to gain executive exposure while actively engaging in their career growth.
    Founder
     
    Employee
    Prudential Financial, Literati, Walt Disney, Nokia, Getty Images, THE STRAITS, A Cloud Guru, PhotoShelter
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Education
     
    About
    Achievements

    Built and launched multiple products across multiple organizations, large and small. Started my first company at 16 and have been building teams and programs every since. I am detailed and tenacious but balance this with the need to get sh*t done fast.

    Describe the most impressive thing you've done.
    Skills
    Online Marketing Internet Marketing Strategy Internet Marketing CRM Entrepreneurship MBA Mobile Marketing Integrated Marketing Search Digital Marketing Digital Media Google Analytics Social Media Marketing SEM Lead Generation Customer Acquisition Digital Strategy Marketing Strategy Omniture Email Marketing Social Media B2B Marketing Social Media Digital Media Automation Compensation and Benefits Business Development CMS Customer Relationship Management Email Financial Financial Services HP Management Marketing Management Messaging P&L Product Marketing Publications Real Estate Services Video
    Locations
    Austin Ann Arbor New York City Los Angeles
     
    Q&A
    What's the most useful business-related book you've ever read?

    Start with Why (Simon Sinek)

    What's the best way for people to get in touch with you?

    [email protected]

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