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    Paraj Mathur

    Paraj Mathur

    Investor @bip-capital

    Other Atlanta University Of Chicago...
    couchpotato.substack.com
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    Experience
    Ulysses Diversified Holdings
    Ulysses Diversified Holdings
    Investing and Operations Analyst 2018 - Present (almost 8 years)
    • Led end-to-end launch of Major League Rugby’s esports initiative, MLR Virtual, receiving over 1.2 million live streaming views, highest among major US sports leagues
    • Developed... more new strategic partnerships with Twitch, Facebook Gaming, and Wave Media to build rugby brand among Millennials & Gen-Z
    • Managed 3-person team to develop Alloy Therapeutics website, increasing website sessions by 81%
    • Created investment memos, and refined portfolio company investor and sales decks
    PwC
    PwC
    Summer Business Analyst 2017 (3 months)
    ● Analyzed​ ​client’s ​technological​ ​marketing​ ​processes to ​find​ ​optimal​ ​solutions
    ● Implemented​ ​SAP ​​C4C ​​system ​which ​increased​ ​client’s marketing ​... more ​ROI​ ​by ​47%
    ● Created​ ​sales ​ ​process ​efficiencies ​which ​​increased​ ​client’s ​sales ​ROI​ ​by ​15%
    ● Produced​ ​market ​​and​ ​industry ​research, ​process, and​ ​pricing ​deliverables
    Candela Partners
    Candela Partners
    VC Associate 2018 (11 months)
    • Developed custom deal flow management system, improving due diligence process efficiency by 40%
    • Met 50+ founders, evaluated business, team, and market, and created... more investment memos to present to investment team
    • Conducted research and experiments in virtual reality to develop investment thesis published in VentureBeat
    • Organized augmented reality focused tech conference attended by 500+ investors and entrepreneurs
    SimplyStow
    SimplyStow
    Co-founder and Head of Product 2017 (7 months)
    ● Facilitated​ ​weekly ​design ​sprints ​and​ ​led​ ​team ​of ​software ​engineers ​from ​idea ​​to ​prototype ​in ​​2 ​weeks
    ● Conducted​ ​alpha​ ​tests ​and​ ​customer... more ​feedback ​interviews​ ​to ​identify ​function ​and​ ​feature ​requirements
    ● Created​ ​product ​​marketing ​​strategy ​which ​​led​ ​to ​250 ​signups ​​for ​the ​beta ​program ​in ​1 ​​month
    PricewaterhouseCoopers
    PricewaterhouseCoopers
    Summer Business Analyst 2017 (2 months)
    * Led creation of weekly training program for client super users, improving their usage rate by 20% * Implemented SAP Cloud for Customer CRM increasing client marketing ROI... more by 47%
    Lancaster General Health
    Lancaster General Health
    Student Consultant 2017 (about 1 month)
    * Developed a new primary healthcare experience for millennials based on consumer discovery interviews. * Prototyped and tested a concierge care mobile app with 50 customers,... more to be launched in early-2019.
    JetInsight
    JetInsight
    Summer Intern 2016 (3 months)
    Created and A/B tested creative landing pages and digital advertising campaigns, which increased visitors by 70%
    Developed customer segmentation by identifying customer... more behavior and analyzing trends.
    Researched and recommended new features for weekly enterprise software offering release, consistent with operator
    needs and feedback
    RoomStory.com
    RoomStory.com
    Business Analyst Intern 2015 (2 months)
    Interned for a home décor E-commerce startup co-founded by Kellogg and MIT GSB alums
    Created a business to business vendor procurement process and assisted with initial... more implementation; this resulted in procurement of 25 vendors in one week
    Developed a search engine optimization process for Room Story’s website
    Lancaster Cupcake
    Lancaster Cupcake
    Student Consultant 2015 (about 1 month)
    * Analyzed the company using Porter's Five Forces and RBV frameworks. * Created a Blue Ocean Strategy recommendation which was completely implemented by the company in 6 months.
    Founder
     
    Employee
    PwC, JetInsight, RoomStory.com, SimplyStow, Lancaster Cupcake, Lancaster General Health, PricewaterhouseCoopers, Candela Partners, Ulysses Diversified Holdings
    Investor
     
    Incubator
     
    Advisor
     
    Attorney
     
    Board Member
     
    Mentor
     
    Member
     
    Acquired
     
     
    Projects
    Student Consulting Project
    Creating a new healthcare experience for millennials
    Student Consultant · Conducted client discovery and customer experience interviews
    Prototyped and user tested concierge healthcare
    Developed a… · More new healthcare subscription business model
    AR/VR Early Stage Deal Screening and Analysis
    Deal research for 50 seed stage AR/VR startups
    Reviewed 50 startup pitches
    Conducted small user focus groups to test products
    Conduct market research in different industries to analyze startups… · More and their markets
    Create a relative startup ranking system based on industry, team, product, and traction.
    LP research for early stage VC fund
    Researched Family Offices in Europe and US
    Created database of family offices in Europe and US
    Ranked offices based on fund size, interest in VC asset class, and likelihood of interest
    DipVentures
    Raising F&M's first venture fund
    Starting an institutional venture fund to support student startups

    Alumni outreach to create network of investors and mentors
    Created… · More partnerships between F&M and regional VC firms
    Organized startup challenges to discover innovators and entrepreneurs
    Deal research and market analysis
    Student Consulting
    Student Consultant for Lancaster Cupcake
    Student Consultant · Analyzed the internal and external architecture of the company and developed a business strategy recommendation for the… · More owners.

    Analyzed internal operations and the external industry and created a business strategy proposal and presentation for the company
    Consumer Gaming Startup
    Market research and user acquisition strategy
    Market Research and Strategy Development · Conducted market research and segmentation
    Analyzed competitors and different pricing models
    Created… · More a go-to-market strategy and customer acquisition strategy
     
    Education
     
    About
    Achievements

    Took product from idea to working prototype with software dev team in two weeks and launched organic marketing strategy which led to 250+ signups in under 15 days.

    Describe the most impressive thing you've done.
    Skills
    Business Analysis C++ Python Strategy Development Market Research User Acquisition Advertising Digital Marketing Growth Hacking Marketing Research Marketing Strategy Product Marketing SEO AR Customer Relationship Management Due Diligence Facebook Marketing Management Networking Payment Processing Pricing SAP Social Media Start up Startups VOICE Android Entertainment Management Microsoft PowerPoint SQL Tableau Tableau Software
    Locations
    New York City Washington DC Providence Hanover Los Angeles San Francisco Bay Area Chicago Seattle Fort Lauderdale Charlotte Nashville Ann Arbor Austin
     
    Q&A
    What's your favorite non-business book?

    Jeffrey Archer - A Prisoner of Birth

    If money were not an issue, what would you be doing right now?

    Changing our 'currency' systems to shift toward a social-focused store of value.

    What words of advice would you give your younger self?

    Learn web development and invest in Bitcoin early

    What's your super power?

    Problem-solving

    What's the best way for people to get in touch with you?

    Email is best - [email protected]

    What was the most impactful class you took in school?

    Business Strategy

    What words of wisdom do you live by?

    Ideas are a dime a dozen. Execution brings value.

    What aspects of your work are you most passionate about?

    Solving a real-world business problem through innovative technological solutions

    What's something you wish you had done years earlier?

    Start my own company

    What's the most creative thing you've ever done?

    Started four companies in four months just to learn the insides of four different business models and industries through a real-world business and product

    Which founders or startups do you most admire?

    Elon Musk

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