VP of Product
Oliver Roup
VP of Product at Instacart. Formerly Sole Founder / CEO of @viglink. Angel Track. First intern at Founders Fund. Worked personally for Paul Allen at Vulcan.
VP of Product at Instacart. Formerly Sole Founder / CEO of @viglink. Angel Track. First intern at Founders Fund. Worked personally for Paul Allen at Vulcan.
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Experience
VigLink (Acquired by Sovrn)
Founder / CEO
Invented and delivered a set of "supply-side" tools enabling mainstream web publishers to participate in commerce revenue for the first time. VigLink was the first company... more to apply display advertising techniques incuding realtime bidding and historical purchase behavior to in-content commerce links.
At sale, VigLink was breakeven, delivered $1B in annual GMV spend, $50M in commissions, and $10M in net revenue.
Established demand-side partnerships with 75,000 advertisers including Amazon, Walmart, eBay, Nike and many others.
Targeted the needs of the publisher side half of the commerce relationship. Used that strategy to build a proprietary network of 2 million publishers including partnerships with Yahoo, Microsoft, Mozilla, Opera, Meredith and Vertical Scope.
Elected board member of the Performance Marketing Association. Speaker at Advertising Week, Affiliate Summit and others.
Personally led the product function of the business balancing the needs of advertisers and publishers (and by extension consumers) as well as regulators including navigating the launch of European GDPR regulations.
Personally recruited and hired more than 100 candidates across every startup discipline.
Acquired competitors: Driving Revenue, LinkSmart and Prosperent.
Raised venture capital: First Round Capital (Josh Kopelman), Google Ventures (now GV) (Rich Miner), Emergence Capital (Kevin Spain), RRE (Will Porteous) and others including Reid Hoffman and Deep Nishar investing personally.
At sale, VigLink was breakeven, delivered $1B in annual GMV spend, $50M in commissions, and $10M in net revenue.
Established demand-side partnerships with 75,000 advertisers including Amazon, Walmart, eBay, Nike and many others.
Targeted the needs of the publisher side half of the commerce relationship. Used that strategy to build a proprietary network of 2 million publishers including partnerships with Yahoo, Microsoft, Mozilla, Opera, Meredith and Vertical Scope.
Elected board member of the Performance Marketing Association. Speaker at Advertising Week, Affiliate Summit and others.
Personally led the product function of the business balancing the needs of advertisers and publishers (and by extension consumers) as well as regulators including navigating the launch of European GDPR regulations.
Personally recruited and hired more than 100 candidates across every startup discipline.
Acquired competitors: Driving Revenue, LinkSmart and Prosperent.
Raised venture capital: First Round Capital (Josh Kopelman), Google Ventures (now GV) (Rich Miner), Emergence Capital (Kevin Spain), RRE (Will Porteous) and others including Reid Hoffman and Deep Nishar investing personally.
Principal Group Program Manager (Director)
Vulcan
Research Program Manager
Echo Networks
Director of Advanced Technology
Gotham Dream Cars
Advisor
Employee
Advisor
Education
About
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Q&A
What's the most useful business-related book you've ever read?
Five Dysfunctions of a Team
What's your favorite non-business book?
Life After God by Douglas Coupland